Millennial are Likely to Delete Apps Having Uncool De
News

Millennial are Likely to Delete Apps Having Uncool Designs

App design is found to be one of the factors that can help in the app retention.

Millennial are Likely to Delete Apps Having Uncool Designs

As per ComScore’s report, mobile app millennials don’t like to browse through the apps that look uncool on their mobile screens. The reports suggested that 21% of millennials disposed of the apps from their phones this year.

For millennials, it is the app design that must appeal to them. In case, it fails they won’t care even to have a look at the application.

Meanwhile, Snapchat is all set to come back with a bang to catch up with its all-time rival Instagram. These social media apps are neck-to-neck rivals when it comes to mobile app penetration among adults aged between 18-55.

In its new ranking in the list of most used mobile apps, Instagram moved three spots up from its last year ranking, while Snapchat moved up to 13 spots, ComScore added.

However, when it comes to usage, 18-24 years old users use these apps the most. And in terms of popularity, Snapchat is ranked third; Facebook is the second and YouTube being the number one, suggests the report.

It has also been found that apps that seem essential to the users find their place directly to their home screen. It gives easy access to them.

Other Factoids

  • Smartphone users have been seen spending 87% of their total day time over smartphones.
  • Telegram, Flipboard, Goodreads, The Score, and Wattpad are among the app category that users consider “hidden gem” among a variety of other apps.
  • The majority of app users, every month, access 20 or fewer apps. Younger users are very much likely to exceed the number.

However, millennials hold a lot of excitement for the new apps. And, 44% of them said that they would like to access 40 apps or more than that each month. The app functionality meanwhile plays an important role in garnering the attention span of these users.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

U.S. to Ban Social Media Apps that Employ ‘Psychological Tricks’

4 min read  

Social media addiction can have a negative and adverse impact on people’s daily life, says a study by the Social Champ. The associated issues may range from short temper and inability to focus to irritation on the smallest of things and change in diet plans.Alarmed by these trends, the US

News

Shoelace App, Google’s New Attempt of Creating a Social Network After Fall of Google+

4 min read  

Google has a turbulent record when it comes to social networking platforms. In this area, Google’s best effort to date was Google+ that was recently shut down completely.Google+ never leveled up to the expectations of its makers and fall largely behind its competitors Facebook. Now the com

News

Instagram Testing Story Cross-Posting Feature To WhatsApp

4 min read  

Facebook, the social media giant and the company that owns Snapchat’s two top-notch competitors Instagram and WhatsApp are planning a new gift for users. It seems Facebook has taken the cross-posting feature very seriously as it is testing the same with Instagram stories for WhatsApp. Stories,

News

This New Apple

4 min read  

Mobile app technology is all about how innovatively you provide a solution to the people's simplest problems. This sentence is proven by the newbie in the Apple’s App Store that shocked everyone. The new secret messaging app Sarahah gained sudden popularity app Sahara due to its unique fea