According to the latest study from a research firm, eMarketer Facebook will be losing its teen users to Snapchat and Instagram. The firm just released a report which predicts that Facebook will see a downfall in the teen users in coming time.
The eMarketer with its analyzed data predicts that the number of Facebook users ranging from 12- 17 years in U.S will decrease by 3.4 percent in 2017. Along with this the firm also estimated a slow progress in the usage of Facebook by the users of age group 18-24 years compare to what it forecasted earlier.
This estimation brings good news for the Instagram and Snapchat as the reports says that majority of teen users will move to these by leaving the Facebook. This is the first time the eMarketer has predicted a decrement in Facebook users for any age group. Both Instagram and Snapchat will steal the teen Facebook user due to their enhanced visual content on the platform for the user.
“Both [Instagram and Snapchat] have found success with this demographic since they are more aligned with how they communicate — that is, using visual content,” said by Oscar Orozco(marketer analyst). The study also claims that the users of age group 12- 17 will increased by 8.8 percent for Instagram. On the other hand, Snapchat is estimated to acquire 19.2 percent growth in user of age group 18-24.
According to the research firm, the Snapchat will dominate in the age group of 12-17 and 18-24 by beating Facebook and Instagram by the end of 2017.
This is not the first time Instagram and Snapchat making its hard for the Facebook to detain the teen users. Earlier, with the introduction of the story feature, Instagram grasped the center stage among the social media platforms. However, Facebook also came up with its own story after realizing the popularity of the feature.