On July 19, 2017, Apple announces the new Vice President for the Chinese market of Apple Inc. The company appointed Isabel Ge Mahe as the VP and as well as the Managing Director for the Greater China region. In recent years Apple faced trouble with the iPhone in China as some user complaints of sudden shutting down of the device and getting explode. Apple needed a familiar face to handle the issues and China is the potential market growth for the Apple so this step is mandatory.
But, do we know the new head of Apple in the world's most techy country of the world?
Let me take you through some information that I found about the leading lady of Apple.
1- Isabel Ge Mahe born in Shenyang, which is the largest city in China’s northeast Liaoning Province.
2- She completed her BSEE(Bachelor of Science in Electrical Engineering) degree from Simon Fraser University, British Columbia in 1997.
3- In 2000 she completed her masters in DSP and Wireless Communication from the Simon Fraser University.
4- Later in 2008, she graduated with an MBA degree from the University California, Berkeley, Walter A. Haas School of Business.
5- Before playing an important role in the Apple she worked for Palm Inc. as a VP from 2002 to 2008. Palm Inc. manufactures personal digital assistant and other electronic and owned by HP.
6- She is also acting as an active Industry advisor for the EE/CS Department, UC Berkeley since 2009.She also did the role of Advisor for the Silicon Valley-China Wireless Association for more than 15 years.
7- She joined Apple in July 2008 and lead the Apple’s wireless technology teams for nine years. She also closely worked with the Apple’s R&D department to guide them on wireless technology.
Apple understands the importance of the China as it is the biggest contributor to Apple’s revenue. Apple is also going to set up the first ever data center in the China region to make its grip tighter in the local market. The most valuable company on the planet had to compete with the local giant WeChat in order to conquer the Chinese market. Isabel Ge Mahe probably will take her new role in late Summer in Shanghai. She will lead the China based team and management of the Apple and directly report to the CEO Tim Cook and COO Jeff Williams.