Things to Learn From The UK’s Most Popular Apps?
Mobile App

What can We Learn From The UK

All the top UK mobile apps have somethings in common can We Learn From The UK

Internet service provider Plusnet entered the mobile market last year with the release of Plusnet Mobile, offering affordable SIM-only deals with a focus on inexpensive data plans.

In celebration of this new venture, Plusnet Mobile collaborated with cult comic artist Jack Teagle to create ‘App Force’, a series of illustrations based on popular smartphone apps. As well as these illustrations, Plusnet Mobile took a look at the usage stats behind some of the world’s most popular apps to see what they tell us about the future of app use.



Even before Trump’s (and now Trump Jr.’s) public transgressions on the platform, Twitter had permeated the media and news sphere in a manner that’s incomparable to rival social media platforms.

The microblogging site now has an estimated 319 million monthly active users, sending around 500 million tweets every day, but that huge user base doesn’t come without its setbacks. Dealing with extremist material and online abuse has been the platform’s Achilles’ heel, with harassment on Twitter a constant moderation battle which has contributed to some prominent users leaving the platform (Stephen Fry for example).

Twitter is also a good example of preparing a plan for when the market for an app starts to plateau. While still growing, the microblogging platform is dwarfed in comparison to rivals Facebook – Twitter grew by 2 million users in the fourth quarter of 2017, while Facebook grew by 72 million monthly active users.


My FitenessPal

MyFitnessPal is one of the most popular fitness applications on the planet, with over 165 million active users. The app was a frontrunner in the trend of the quantified self that boomed 1-2 years ago – ‘individuals engaged in the self-tracking of any kind of biological, physical, behavioural, or environmental information’ (according to THE QUANTIFIED SELF: Fundamental Disruption in Big Data Science and Biological Discovery).

The onset of the Internet of Things is likely to assist the growth of this trend, as users seek to better understand and analyse things like sleep patterns and any unhealthy habits they may have unwittingly picked up.

Just Eat


One of the first apps to collate takeaways from the local area in one place, Just Eat delivered more than 100 million orders last year to hungry users around the UK. Just Eat expanded its influence on the UK takeaway scene by purchasing Hungryhouse for £200 million in late 2016, although this deal has been subject to an investigation over its potentially negative impact on restaurants who use the service.

According to a study by NPD Group, takeaway food is growing at a significantly faster rate than the restaurant sector, with an increase of 10% over the last year, compared to a rise of 1% for restaurants and sit-down dining establishments.

Deliveroo and UberEATS have emerged as rivals in the field, opting for a higher-end approach to takeaway delivery. McDonald’s has recently been added to the UberEATS roster, becoming another well-known brand of restaurants that previously did not offer delivery services. The announcement was met with widespread media attention and renewed interest in the platform, so it’s a reasonable prediction that the fight for takeaway app dominance may hinge on the sign up of ‘big name’ eateries.


Using apps for casual hook-ups and relationships was popularised as a concept by Grindr, with the heterosexual market slower to adjust to the idea of finding love or a date using their smartphone. Tinder was a landmark release in normalizing dating applications in general, with 13% of couples who met on dating apps getting engaged or married since its launch in 2012.

The paradigms of app-based dating continue to shift from Tinder’s release and popularisation, with women-focused Bumble gaining traction in recent years. Bumble puts women in the driving seat as if the female member of a match doesn’t message within 24 hours, the connection disappears.

This kind of innovation is most likely born from the issue of unsolicited, impropriate messages that often plague dating platforms (overwhelmingly from men), and shows how it’s possible to carve out a niche by solving even one problem from a rival platform.



Since its earliest days, Snapchat has been squarely aimed at the youth market. Its user base remains focused on young people – 59% of 12- to 17-year-olds and 68% of 18- to 24-year-olds using the app at least once a month. Snapchat’s market is growing for older generations, however, with the number of users in the 25-34 age bracket expected to double by 2020, contributing to a user base of over 158 million daily users.

Snapchat is a great example of adding new, shareable features to boost your audience. Its infamous ‘dog’ and ‘beauty’ filters ­and its celebrity fans (the Kardashians being prime suspects) have helped to propel Snapchat into the spotlight, aiding its adoption from tech-savvy 30+ smartphone users.

The influence of its new features has been felt right across the social media arena, with Instagram taking inspiration from the time-sensitive nature of Snapchat messages with its ‘Stories’ functionality that was introduced last year.

Joshua Anderson
Written By Joshua Anderson

Joshua is a writer at MobileAppDaily and also works as a reporter for the team to keep our readers up to date. He is breaking the mobile app technology news for MobileAppDialy since 2016 and has more than 4 years of experience as a tech blogger.

Top Companies

Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
New Delhi, India
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

Uber Added Tipping Option To Let the Customer Give Some Extra To The Driver

James Lawson 4 min read  

The  carpooling giant Uber seems to make some change in its app and the services in the coming time. The company started with the tipping options for the riders. Have you ever tipped your driver after the ride , when you feel like giving some extra for his well behave and excellent driving. Now

Mobile App

OYO Raises $1 Billion Funding: Newest Entrant In India's Unicorn Club

Vikram Khajuria 2 min read  

OYO Hotels is an Indian Startup that is known for allowing their customers to book reliable and affordable rooms all across the country. Just recently, this hotel chain, OYO has raised approximately $1 BIllion in their latest funding round.As reported by the company's spokesperson, this fund

Mobile App

Disney's Movies Anywhere Lets You Watch Movies Hassle-Free in One Place

James Lawson 4 min read  

We all know the hardships of logging into a different account to watch different movies. Apple was the first to bring us the gift of binge-watching, a few favorites available on Google play made us switch to Android and weekly sale of Amazon tempted us to its classics. If you too can’t decide

Mobile App

Unbeatable Ringtone Android Apps

Joshua Anderson 4 min read  

If you are bored of the default ringtones that are pre-installed on your Android smartphone and looking forward to have some new tunes, ringtone android apps are perfect for you. This is because as the name suggests, these apps offer ringtones with general sounds or with specific themes. Android app