Apple has been frequently talked about in the news, ever since the company's CEO Tim Cook confirmed that Apple is working on “autonomous systems” for automobiles. The world could hardly compose their excitement when earlier this year, Apple was granted a permit to test autonomous vehicles on public roads in California.
The project, however, was clearly facing several issues speculations circled around Apple abandoning the project. The disappointing news was confirmed by last July when CEO Tim Cook confirmed in an interview that the company is currently “focusing on autonomous systems” — as there are major disruptions in the self-driving cars. He, however, did emphasize that AI enabled automobile technology is a key priority of the iPhone maker- the latest update confirms the much-anticipated project.
I saw one of these a few weeks ago pull up to an Apple shuttle stop-sit there for a few then drove off. pic.twitter.com/gUudZY1TIA— idiggapple (@idiggapple) October 18, 2017
In a video posted on Twitter by MacCallister Higgins, co-founder of self-driving startup Voyage presents the first glimpse of Apple Car- the darling of Apple’s “Project Titan.” Higgins jokingly called the Apple Car as “The Thing,” and considering the list of its impressive specifications, one can hardly disagree. According to reports, project titan test SUV- a white Lexus RX450h crossover is outfitted with standard third-party sensors and hardware, including six Velodyne-made LIDAR sensors, several radar units, and a number of cameras — all encased in Apple-esque white plastic. Higgins also points out that “the majority of the compute stack,” is actually assembled on the rooftop as opposed to many other vehicles that stuff that stack in the trunk. Another observer highlights the benefits of the placement choice of radar array on the roof- as any needed modification will simply require unbolting the roof rather than in-vehicle modifications.
Going to need more than 140 characters to go over ????'s Project Titan. I call it "The Thing" pic.twitter.com/sLDJd7iYSa— MacCallister Higgins (@macjshiggins) October 17, 2017
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Project Titan reportedly started in 2014 and has hired more than 1,000 engineers to work on the former. Speculations state that in the beginning Apple aimed at building the company’s own electric car in an attempt to compete directly with Tesla, however, decided to shift its focus on developing self-driving software for existing car manufacturers. Despite the rumored speculations, it's sure with the latest video that Apple is ready to be more candid about its vision for the autonomous automobile industry.