Every single day, the number of smartphone users is growing due to the affordability of said smartphones. This can only mean one thing: in this mobile age, the experts are anticipating a rapid increase in mobile application usage.
Because of the rise in mobile app usage, the demand for more functional apps has sparked a serious interest in mobile app development. Anyone can develop an app since mobile app store operating systems are open source.
Regardless of whether you are a big brand or a one-man band, you will need a mobile app development strategy to figure out the most effective ways to reach your target audience as well as keeping them engaged while grooming them to turn into a loyal customer. Since mobile app technology improves on a regular basis, you'll need to stay on top of new trends to stay competitive in the market.
Below are some of the trends that will define the future of mobile app development.
1. Cloud Technology
When you hear the phrase "cloud storage", big names like Dropbox and Google Drive comes to mind. The majority of people are moving their databases to a cloud-based storage option. Benefits include swift accessibility, user-friendly management and best of all, cost-effectiveness. It also enables users to have access to their databases from anywhere in the world without the risk of losing data.
With cloud technology, the application functions exactly the same as the native app but works on a server rather than your device. This also means that it uses a minimal amount of storage space on your smart device. Thousands of businesses are making use of cloud technology applications because it is easier to use and extremely reliable.
2. Mobility and Location Sensing
Almost every smart device released today, offer location services as well as motion sensing. While location sensing apps seem like a nice to have since it makes it easier to discover places in close proximity to where you are, it also plays a vital role in keeping track of fitness goals and vehicle navigation through maps.
Movement sensing apps provide exceptional results when used for anti-theft, power saving and safety purposes. Supersonic lights and imaging are used to pinpoint your exact location while indoors. But this won't be where it ends. You can expect more informative mobile app development in future with even more personalized services.
3. IoT (Internet of Things)
In the following years, it is expected that over 5 billion people will be using IoT technology in some or other form. This means that you will be able to use an app on your smart device to control things like LED light bulbs, house appliances, medical devices, toys and much more.
Your smart device will function as a remote control while displaying and analyzing data. Over time, even more people will join in and start using IoT technology. This can only mean one thing: an even more rapid growth in mobile app development.
4. Mobile Commerce
Electronic Commerce (aka E-commerce) suggests the act of buying and selling products and services, using the internet. Mobile Commerce (aka M-commerce) indicates using a mobile device, such as a tablet or smartphone to buy and sell products and services online.
The advancement of m-commerce has improved online shopping statistics rapidly. Not only is it always at your disposal but also user-friendly, and it encourages customers to shop at the spur of the moment and discover new products.
M-commerce has become the preferred platform rather than E-commerce. M-commerce users now have an option to use Google Wallet and Apple pay, making it even easier to make purchases with your mobile phone. Mobile app developers have their work cut out since they will have to develop even more cardless payment options in future.
With these trends in mobile app development, the mobile technology industry will only continue to grow. App development skills are in high demand now more than ever. As a business owner, you should keep an eye open to make sure your mobile app development strategies align with current trends in order to reach, convert and maintain potential customers.