The amount of acquisition not disclosed yet
Facebook has bought the anonymous polling app that recently went viral among the teens. Tbh, the teen-focused app lets the users conduct an anonymous online poll about themselves and their friends. Facebook said that it has bought the startup, however, the terms of deal and amount are undisclosed.
‘Tbh’ which is an acronym of ‘To Be Honest’ is an interesting polling app which let the users make the anonymous poll. The app designed in such a way that it puts a curb on the cyberBullying and let the users share positive content. According to a Facebook spokesperson, al the four co-founders of the app Nikita Bier, Erik Hazzard, Kyle Zaragoza and Nicolas Ducdodon will move to the Facebook’s headquarters in Silicon Valley.
The app focuses on the teens with its feature of raising survey or poll with positive vibes among the family and friends. In Spite of being available in handfuls states of the US, the app was installed 700,000 times till September reported by Sensor tower. Last month, the app also made it to the top of iTunes chart in the category of free apps. The app has acquired 5 million downloads and 2.5 million daily active users in the last nine weeks. Since its launch, in August the app has successfully shared 1 million poll answers for its users.
???? Introducing DMs on tbh. Slide on in. pic.twitter.com/ZLBNzbcUW3— tbh app (@thetbhapp) October 10, 2017
“We're impressed by the way tbh is doing this by using polling and messaging, and with Facebook's resources tbh can continue to expand and build positive experiences,” said the Facebook’s spokesperson.
Facebook already owned Instagram which it bought to target the younger demographic in order to compete with Snapchat. Tbh acquisition is another step of Facebook to challenge Snapchat, the teen's most preferable app according to the recent studies. The new addition to the Facebook’s squad will benefit the social media giant is becoming more popular among the teens.
“When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realize tbh’s vision and bring it to more people.” Tbh mentioned in a blog post on its website.
The co-founders of 'tbh' will continue to run the startup independently from the Facebook's silicon valley office.