Piper Jaffray, the US-based investment firm carried out a survey revealing that Snapchat is the most popular social networking platform among the teens of United States. The investment company is known for surveying the teens of US to know about their media choices every fall and spring.
According to the report, 47 percent of teens choose Snapchat as their favorite social media platform. Snapchat was preferred by 39 percent of teens in the spring and covered a huge distance since 2015 when it was the least preferable platform among the teens. In Spite of having the least number of users against Instagram and WhatsApp, Snapchat still has a better hold on the teens.
Piper Jaffray surveyed 6,100 teens across 44 US states with an average age of 16 during the fall of 2017. The survey was distributed among students belonging to both average and upper-income households. The average household income of the teens in the survey was $66,100.
Instagram did not select as a preferable social media platform by teens since 2015. However, the copycat moves of the Facebook-owned company was successful in eating the Snapchat new users. Instagram and WhatsApp copied the Snapchat’s story feature and successfully allure the more active and monthly users than the original creator of the feature.
However, Snapchat didn't stop coming with more creative ideas to use the platform for advertising purpose. The company added the Context cards to the app which gives users relevant information regarding the attached location in every Snap.