Uber, the ride-hailing company is known for being in the news frequently, sometimes for its innovative upgrades in the app and sometimes for controversies. The company is continually improving its services and relation with the drivers under the “180 days of change “ campaign.
In case you didn't hear about this game from the Financial Times that lets you feel what it's like an Uber driver, you should try it now. The Uber game goes on with a story depending on the choices and decisions you made, which eventually turned into question like are you able to make sufficient money at the end of the week or not. You will go through all the challenges and situations that an Uber driver has to face on a daily basis.
The gameplay is totally based on the decision you made on the asked question. Some of the questions like Did you buy the cleaning kit? What if a messy passenger drops some of its cheese from the burger? Should I take a day off to complete the pending personal tasks? You will be given options and the sooner you select will take you to the next situation. At some point, it may ask what if you won't be able to make enough money at the end of the week to pay bills? And can you complete today’s quest by working 2 hours more to get a bonus?
The idea behind the game is to put forward the whole Uber system and how it works for the driver. In the easy version, you will be living San Francisco with high fares of rides on the other hand tough situation will take you to Sacramento where your credit is poor. FT built the game with the help of Christian Perea, a blogger at driver website The Rideshare Guy. The game also displays the real-time dilemmas that Uber drivers face like where to go for “surge pricing profit” or should they wait for rider longer or cancel the ride.
Uber keeps its driver motivated with compelling benefits such as surge pricing and now boost which is “very high fare for certain window”. Additionally, the company also give a quest to the drivers such as complete a certain number of rides in limited hours to win extra money. These incentive opportunities are also coupled with the automatic alerts that notify the drivers with messages like how many hours are left to achieve their target.
Recently Uber also experimented with the non-cash rewards for the drivers in New York City. The drivers were given different badges based on the rider feedback and it is found that the drivers were actually working hard to earn the badges.