Apple Introduces ‘Search Ads Basic’ For Pay-Per-Install Option
Apple

Apple Brings Pay-Per-Install Ad Option Under

Now, small developers just have to pay for every install of their app

https://dk2dyle8k4h9a.cloudfront.net/Apple Brings Pay-Per-Install Ad Option Under

Today, Apple added one more option for the developers to make sure that their apps are reaching to the maximum number of users. The company introduces pay-per-install ads for the developers under its advertising product Search Ads Basic. Now, the developers have this ‘basic ad’ deal that will help them to boost up their app installs. Apple also updated the name of its ad product and changed it to the ‘Search Ads Advanced’.

{IRP}

Last, year, Apple made a huge change in app promotion methods by adding Ads in the App store. Since then the developers have been using this method to increase their app installs by getting more and more organic search. The aim of the ads in the App store is to help the developers in finding the potential users for their app. By paying to the Apple for improving the position in search results, the companies or developers garner more installs and hits. Apple uses the information like user’s install history, gender, location and preferences to optimize the app store for them.

Apple Ads

Whenever a user enters something in App store there are some results popping up at the top suggested to the user for installation. The developers pay for getting their apps into this result which increases the probability of their app gets installed by the user. Apple, Search Ads Advance let the users acquire the top position in the App Store search results. With this new addition of Search Ads Basic, developers now have the freedom to pay per install instead of paying for just getting clicks. The new search boosting option is ideal for the small developers or companies seeking out an opportunity for their app to get noticed. The parameters that developers have to mention are the app they want to advertise, the budget for the ads and the amount they are looking to pay per install. For now, the top-end amount asked by the apple for ‘ basic’ is $5000, which shows that the plan is especially for smaller companies.

{IRP}

Paying the iPhone maker for app promotion won't only give the developers increased the number of installs but also a better rank in the App Store. As the app starts getting downloaded from the direct search in the App Store, it will move higher on the Top charts on iTunes. Apple considers the search downloads as the “high quality” downloads and its algorithm rewards it with better ranking.

{IRP}

These ad campaigns have helped the developers since their launch to give their app a big exposer in the App Store. However, there are many third parties available, giving the app promotion and App Store optimization services for getting maximum hits on the app along with the pay-per-install thing. But, Apple holds the much higher ground among all as it has the direct access to all the relevant data of the App Store, needed to place the ads.

For now, the Search Ads Basic facility is available only to the developers in the US  and expected to release globally by next year. Recently Apple expanded the Search Ads service to the U.K., Australia, Canada, New Zealand, Switzerland, and Mexico.

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard

Eric Jones
Written By
Eric Jones

Eric Jones is a senior tech blogger at MobileAppDaily and he is a gadget lover and follows every advancement and tweak in the mobile app industry. He is enthusiastic about the gaming and social media apps and possesses almost 7 years of experience as a tech blog contributor. Eric also doesn't like to share his cheese burst pizza with anyone at all.

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Apple

An Apple Store Robbed In California By 4 Men

Vikram Khajuria 4 min read  

Apple products are certainly in massive demand across the globe, but it also brings the attention of thieves and robbers. In the past too, we have come across information concerning the theft in the Apple Stores. Similar to those incidents, another Apple store was hit by the robbers in California.

Apple

Apple is Giving Heavy Discount in These Gaming Apps For Today Only

James Lawson 4 min read  

Business is all about tactics and strategies which are implemented in order to retain the maximum user's attention. The Mobile app world is now adopting all the possible way to allure the customers for downloading more and more apps. Recently, Google and Apple have started Mobile application sal

Apple

Apple is Pulling VPN Apps From the Store on The Orders Of Chinese Government

James Lawson 4 min read  

Once again the China shows its power to the mobile app world and the rest of the world by taking down all VPN (Virtual Private Network Services) in the country. On the command of the Chinese government, Apple has removed all the VPN apps from the App Store in China.The ExpressVPN is among the se

Apple

Apple

Eric Jones 4 min read  

Apple is giving a warm welcome to iOS 11 with the reformed iOS App store. This entire reformation is comprised of an amazing feature ‘This Weekend Only’. While Apple is focused more on the editorial content, interviews, lists, how to’s roundups with the app recommendations which al