Apple Introduces ‘Search Ads Basic’ For Pay-Per-Install Option
Apple

Apple Brings Pay-Per-Install Ad Option Under

Now, small developers just have to pay for every install of their app

https://dk2dyle8k4h9a.cloudfront.net/Apple Brings Pay-Per-Install Ad Option Under

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report
Updated On
December 19, 2017 07:24 PM
4 min read

Latest Articles

Today, Apple added one more option for the developers to make sure that their apps are reaching to the maximum number of users. The company introduces pay-per-install ads for the developers under its advertising product Search Ads Basic. Now, the developers have this ‘basic ad’ deal that will help them to boost up their app installs. Apple also updated the name of its ad product and changed it to the ‘Search Ads Advanced’.

{IRP}

Last, year, Apple made a huge change in app promotion methods by adding Ads in the App store. Since then the developers have been using this method to increase their app installs by getting more and more organic search. The aim of the ads in the App store is to help the developers in finding the potential users for their app. By paying to the Apple for improving the position in search results, the companies or developers garner more installs and hits. Apple uses the information like user’s install history, gender, location and preferences to optimize the app store for them.

Apple Ads

Whenever a user enters something in App store there are some results popping up at the top suggested to the user for installation. The developers pay for getting their apps into this result which increases the probability of their app gets installed by the user. Apple, Search Ads Advance let the users acquire the top position in the App Store search results. With this new addition of Search Ads Basic, developers now have the freedom to pay per install instead of paying for just getting clicks. The new search boosting option is ideal for the small developers or companies seeking out an opportunity for their app to get noticed. The parameters that developers have to mention are the app they want to advertise, the budget for the ads and the amount they are looking to pay per install. For now, the top-end amount asked by the apple for ‘ basic’ is $5000, which shows that the plan is especially for smaller companies.

{IRP}

Paying the iPhone maker for app promotion won't only give the developers increased the number of installs but also a better rank in the App Store. As the app starts getting downloaded from the direct search in the App Store, it will move higher on the Top charts on iTunes. Apple considers the search downloads as the “high quality” downloads and its algorithm rewards it with better ranking.

{IRP}

These ad campaigns have helped the developers since their launch to give their app a big exposer in the App Store. However, there are many third parties available, giving the app promotion and App Store optimization services for getting maximum hits on the app along with the pay-per-install thing. But, Apple holds the much higher ground among all as it has the direct access to all the relevant data of the App Store, needed to place the ads.

For now, the Search Ads Basic facility is available only to the developers in the US  and expected to release globally by next year. Recently Apple expanded the Search Ads service to the U.K., Australia, Canada, New Zealand, Switzerland, and Mexico.

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard

Eric Jones
Written By
Eric Jones
Eric Jones is a senior tech blogger at MobileAppDaily and he is a gadget lover and follows every advancement and tweak in the mobile app industry. He is enthusiastic about the gaming and social media apps and possesses almost 7 years of experience as a tech blog contributor. Eric also doesn't like to share his cheese burst pizza with anyone at all.
Apple

Apple September 12 Event: iPhone XS Max, XS, XR And Everything The Company Announced

Akash Singh Chauhan 3 min read  

Apple has finally revealed the iPhones for its 2018-2019 lineup, and it turns out what we have expected. The company unveiled three new variants, iPhone XS, iPhone XS Max, and iPhone XR. Where the iPhone XS Max is the expensive one in the lineup having the most aspiring hardware support, the iPhone

Apple

Apple

Eric Jones 4 min read  

Latest iPhone leak suggests that Apple’s 2018 range and iPhones with stainless steel metal frames and OLED displays are the current focus in the mobile market industry. Apple is going towards updating the internal hardware while it is going to retain the design used earlier which was 5.8 inch

Apple

Apple Store App 5.0 Version Comes With Major Changes

Akash Singh Chauhan 4 min read  

Apple Store app receives a new update in the form of its 5.0 version that comes with new options and a refreshed user-interface. The iPhone maker pushes the redesigned update Store app and claims it to be more personalized and informative than ever. The new search tabs and shopping features will hel

Apple

Apple Maps Crashed For Few Hours

Vikram Khajuria 4 min read  

Today, many of the iPhone users were left in disdain, as Apple Maps stopped working for a few hours today. If one tried to use Apple Maps, it was taking time to load results for about 30 seconds before timing out, and showing “No Results Found.” The map tiles appeared to be load normally