Snapchat Releases Lens Studio, Lets Anyone Creates AR Lenses
Social Media

All About Snapchat

Snap’s Innovative Lens Studio To Help People Create Their Own AR Lenses

https://dk2dyle8k4h9a.cloudfront.net/All About Snapchat

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report
Updated On
December 19, 2017 05:47 PM
4 min read

Latest Articles

The app called “Lens Studios” is now out on Mac & PC. Rolled out by Snapchat, the new Snapchat AR lenses are all about helping users develop creatives to get started with AR development by building their own lenses. The desktop app has a variety of features and lenses to help people guide to create their preferred AR lenses. For advanced users, there is a scripting API to guide them to use the advanced feature.

There are a series of lenses that could be customized as per the requirement. After you finish creating the snap lenses, you can then share a deep link or create Snapcodes to try it on your account for a duration of 24 hours. The desktop Snapchat lens includes World Lenses & an AR filter to bring graphics to real via the camera. Users can download the app from Lens Studio website.

In order to create the hype toward this innovative launch, Snap Inc is going to host a Lens Studio Challenge in 2018 wherein people can show off their AR creations among a host of other users.   

Back in September 2015, Snap launched its machine learning-based lenses offering an exciting way for users to share their images with terrifying effects painted on their face. After than Snapchat sponsored Lenses for advertisers followed by World Lenses to add on funky graphics to their images. Snap also added 3D Bitmoji to the World Lenses mix, a few months back.

How Snapchat Lens Works

This full-fledged desktop Snapchat AR Lens helps users to create AR inspired projects, templates, and guides. An additional scripting API is there for advanced users to create snap from the scratch. Snapchat has partnered with different AR development agencies to help advertisers create lenses. The innovative AR lens is both for users’ and for 3D world.

This new move from Snap is seen as the giant’s movement to open up towards brands. With this innovative offering, the brands do not need to rely on Snap’s in-house creatives to manage the brand promotion over the desktop app.

Akash Singh Chauhan
Written By
Akash Singh Chauhan

Akash Singh Chauhan is a senior writer at MobileAppDaily and he mainly covers all the latest happenings and tweaks in mobile app technology. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Along with any tech news he also never misses a single episode of ‘Dragon Ball’.

Social Media

Facebook Had a Busy Day Due to The Solar Eclipse

Eric Jones 4 min read  

Mother nature made the day for Facebook and beats the audience record acquired by super bowl ever. The 21st August solar eclipse was totally over the internet and people were talking about it since they came to know about the rare natural phenomenon. But, the social media giant Facebook garners the

Social Media

Now, Instagram Feed Posts Can be Shared As Stories

Akash Singh Chauhan 4 min read  

The social media apps have evolved with the time and offer features that make the user to scroll through the feeds whole day. The story is such a feature that helped the social media apps to attract more users with higher engagement. Facebook has also implemented the story feature to its app and the

Social Media

Facebook To Ban All CryptoCurrency Ads And ICO's

Akash Singh Chauhan 4 min read  

Facebook took a surprising step on the Bitcoins advertisement that made the Bitcoin prices flumped overnight. On Tuesday, the social media giant announced to put a ban on the adverts promoting the Bitcoins on the platform. The other reason for the Bitcoins prices getting slumped is the investigation

Social Media

Facebook May Integrate Bitcoins As Mark Zuckerberg Is 'Studying' The Cryptocurrency

Akash Singh Chauhan 4 min read  

While everyone is busy in welcoming the new year by making new resolutions, Facebook CEO, Mark Zuckerberg is planning big things for his platform. Recently, Bitcoins have taken the tech world by storm and its sudden price hike have captured all the eyes. From Banks to the tech companies all are