Snapchat Releases Lens Studio, Lets Anyone Creates AR Lenses
Social Media

All About Snapchat

Snap’s Innovative Lens Studio To Help People Create Their Own AR Lenses

All About Snapchat

The app called “Lens Studios” is now out on Mac & PC. Rolled out by Snapchat, the new Snapchat AR lenses are all about helping users develop creatives to get started with AR development by building their own lenses. The desktop app has a variety of features and lenses to help people guide to create their preferred AR lenses. For advanced users, there is a scripting API to guide them to use the advanced feature.

There are a series of lenses that could be customized as per the requirement. After you finish creating the snap lenses, you can then share a deep link or create Snapcodes to try it on your account for a duration of 24 hours. The desktop Snapchat lens includes World Lenses & an AR filter to bring graphics to real via the camera. Users can download the app from Lens Studio website.

In order to create the hype toward this innovative launch, Snap Inc is going to host a Lens Studio Challenge in 2018 wherein people can show off their AR creations among a host of other users.   

Back in September 2015, Snap launched its machine learning-based lenses offering an exciting way for users to share their images with terrifying effects painted on their face. After than Snapchat sponsored Lenses for advertisers followed by World Lenses to add on funky graphics to their images. Snap also added 3D Bitmoji to the World Lenses mix, a few months back.

How Snapchat Lens Works

This full-fledged desktop Snapchat AR Lens helps users to create AR inspired projects, templates, and guides. An additional scripting API is there for advanced users to create snap from the scratch. Snapchat has partnered with different AR development agencies to help advertisers create lenses. The innovative AR lens is both for users’ and for 3D world.

This new move from Snap is seen as the giant’s movement to open up towards brands. With this innovative offering, the brands do not need to rely on Snap’s in-house creatives to manage the brand promotion over the desktop app.

Tanya <span>Editor In Chief</span>
Written By

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Social Media

Facebook Kills AI Program When Bots Started To Communicate In Their Own Coded Language

4 min read  

The  researchers at the  Facebook Artificial Intelligence Research (FAIR) pulled out an Artificial Intelligence project after it started to communicate in their self-developed coded language.According to the reports, Facebook had to stop a program that the researchers were experimentin

Social Media

Have You Heard About The Social Commerce? Here Is Everything You Need To Know

7 min read  

There was a time when e-commerce has invaded the industry and swiped the traditional approaches like nothing. Everything started to change and transformed into a new era of online shopping. Now, e-commerce has become the most successful vertical of the industry, which is preferred by consum

Social Media

Facebook Rejects Request To Post A Video Of Cambodian Genocide

3 min read  

A platform like Facebook can become quite handy in underscoring significant events; then be it from history or any of the current scenario. But overturning it can also be seen as the lack of responsibility. In one such similar incident, a Republican congressional candidate’s request to post a

Social Media

Facebook Facing Huge Reputation Blow After Data Scandal Revelation

4 min read  

Facebook is facing a huge criticism after the users came to know that it leaked their information without their permission. The social media giant is getting a major hit back after people got to know that the users’ information was compromised by the company.  Cambridge Analytica, the dat