“We are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media,” Snapchat CEO Evan Spiegel jotted down in a post. The step is taken to give a tough competition to all the competitors of this social giant. Snapchat is all set to personalize the content in order to make it easy for users to digest the feed.
At a time when social media channels are booming like never before, Snapchat is still struggling to earn its loyal base of clients like Facebook & Instagram have already done. Snapchat’s new algorithm will make it easier for the users to spend more time on the app, see more of personalized ads and get a whole new browsing experience. Let’s get on a journey with us to know what has really revamped?
In the revamped feature of this social media giant, the messages and the stories have been shifted to the left of the camera, based on whom you talk the most. The feature automatically auto-advances, which makes it easy for the users to watch everyone’s story in the feed. The right of the camera section is for all the premium publishers and for the social media stars whom the users are following. The feed will be adjusted with users viewing behavior and the discovers they frequently browse through. The things, personalities and the news users browse through frequently will make an important part of the feed they will see.
“Social media fueled ‘fake news’ because content designed to be shared by friends is not necessarily content designed to deliver accurate information,” writes Spiegel.
The ads and the stories on the Snapchat will remain as it has always featured. As the new feed has been designed to show the content in a row, users will get accustomed to not skipping the content, including the ads too. The new design could prove to be beneficiary for Snapchat as it may earn its status back with the revamped feature. It is interesting to know that Snapchat has been getting into the losses and the giant social networking site has already experienced $30 million loss in revenue if we consider the past year data.
The new revamped designed is a much-needed step for Snapchat that the social-networking site was lacking for quite a few years. The changes could have been done a few years ago to give a tough competition to the counterparts.
How the New Snapchat Works
The Camera & Profiles
Snapchat has included opening camera icon. The inclusion has made the navigation much easier to the users. The snap bar, that used to open behind awkward and unfamiliar pinch gestures now opens alongside the search bar. The profile now sits where users post stories and custom the group stories.
The Friends Page
Stories and private messages will now be mixed in a single friends tab. Users will see new snaps and text chats at the top followed by the stories from the closest friends and then the stories from the rest of the acquaintances. Now, the group chat has a new option of Group Story where all the members can add their stories to. Additionally, Snapchat is bringing back the stories auto-advance feature with a twist. Initially, the stories used to play automatically one after another. Now, after finishing up watching one story, the snap will offer a preview of the next story through a brief interstitial screen. It lets the users get a glance at the story and exit the same in case they don’t want to see the stories further.
New Discover for Publisher & creators
Snapchat is now giving out a huge opportunity to the professional creators to feature their stories into one discover tab to the right of the camera. There are other aggregated stories from hotspots on the Snap Map. The stories about the events and holidays will now be shown up with big preview titles. Other stories to users’ feed are arranged by what they have watched previously. Snapchat will also promote social media stars among the audience by increasing their profile on its feed.
Starting right from 2011, Snapchat has grown widely over the years. It has given away to social media enthusiasts to boost their profiles by monetizing the content. The image messaging app also offers a platform to the users to be prominent among other similar profiles in order to gain the business. Assisted audience growth is thus a way for creators to invest in the Snapchat for better growth and exposure.