News

Snapchat is Now Using Object Recognition to Serve With Relevant Filters

Snapchat is now using object recognition so that it can serve its users with the relevant filters. This means that this app can now recognize the content in the pictures.

Snapchat Object Recognition

Snapchat is introducing the object recognition through which the app will be able to identify the objects in the pictures that you are going to take. Snapchat is going to delight you with the most relevant filters, so if you click a picture of your pet or a food item, the Snapchat app will pop up the suggestions like ‘what diet’? interesting isn’t it?

Yes it is, and more interestingly Snap, the company behind Snapchat has confirmed that filters were rolled out recently. Snap will be adding more categories to the filters other than pets, food, and holiday destinations. You can easily test the filters added by Snapchat by snapping the pictures of relevant photos online. The filters are available in a regular way which you can access while swiping.

However, this is not a new step of Snap in regards to the filters and integrating object recognition into the application. This filter is already in use to let the Snapchat users search for a few specific objects and events stories. As we know Snapchat is an extremely admired app for events, parties and get together. For instance, if you search for a music fiesta nearby then it will give you all the filtered results of current music festivals on the go nearby your preferred location.

Snapchat is amalgamated with augmented reality masks, in this case with these creative and advanced features like filters and object recognition Snap is definitely going to keep the users more and more interested. In the race of this ferocious competition of interactive and creative feature sets, Snap is eyeing to take down Instagram which is owned by Facebook Inc.

For this reason, only a huge redesign work is in progress, Snap is certainly not going to leave a single stone unturned when it comes to gain a massive user base through its unique features. AR and object recognition filter technology is emerging like a sensational revolution, and SnapChat is giving indications of going above and beyond of the same, apparently, these features are majorly used for ads and high revenue generation.

Snap has been recently filing the patents which elaborate how far brands can bid and go to have these filters integrated and associated with the common objects, technology is an interesting fun which can change the game while merged with advertising. Now, this is a perfect example of technology and creativity partnering to go beyond the imagination level of the users. Amazing!

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Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

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