Snapchat Brings Object Recognition and Relevant Filters Closer to You
Social Media

Snapchat is Now Using Object Recognition to Serve With Relevant Filters

Snapchat is now using object recognition so that it can serve its users with the relevant filters. This means that this app can now recognize the content in the pictures.

Snapchat is Now Using Object Recognition to Serve With Relevant Filters

Snapchat is introducing the object recognition through which the app will be able to identify the objects in the pictures that you are going to take. Snapchat is going to delight you with the most relevant filters, so if you click a picture of your pet or a food item, the Snapchat app will pop up the suggestions like ‘what diet’? interesting isn’t it?

Yes it is, and more interestingly Snap, the company behind Snapchat has confirmed that filters were rolled out recently. Snap will be adding more categories to the filters other than pets, food, and holiday destinations. You can easily test the filters added by Snapchat by snapping the pictures of relevant photos online. The filters are available in a regular way which you can access while swiping.

{IRP}

However, this is not a new step of Snap in regards to the filters and integrating object recognition into the application. This filter is already in use to let the Snapchat users search for a few specific objects and events stories. As we know Snapchat is an extremely admired app for events, parties and get together. For instance, if you search for a music fiesta nearby then it will give you all the filtered results of current music festivals on the go nearby your preferred location.

Snapchat is amalgamated with augmented reality masks, in this case with these creative and advanced features like filters and object recognition Snap is definitely going to keep the users more and more interested. In the race of this ferocious competition of interactive and creative feature sets, Snap is eyeing to take down Instagram which is owned by Facebook Inc.

{IRP}

For this reason, only a huge redesign work is in progress, Snap is certainly not going to leave a single stone unturned when it comes to gain a massive user base through its unique features. AR and object recognition filter technology is emerging like a sensational revolution, and SnapChat is giving indications of going above and beyond of the same, apparently, these features are majorly used for ads and high revenue generation.

{IRP}

Snap has been recently filing the patents which elaborate how far brands can bid and go to have these filters integrated and associated with the common objects, technology is an interesting fun which can change the game while merged with advertising. Now, this is a perfect example of technology and creativity partnering to go beyond the imagination level of the users. Amazing!

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard.
 

MAD Team
Written By

MobileAppDaily host a team of experienced technical writers, industry wizards, and app experts who have an exact knack of content that caters to the needs of the mobile app targeted audience. We strive to bring you the best of tech!

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Facebook Launches Marketplace For Cars With Dealers and Blue Book Pricing

MAD Team 4 min read  

Buying a car has never been easier with Facebook’s latest search filters for its Marketplace for vehicles. The New Mobile App Technology powered search filters enable users to find a ride with a specific type make, model, mileage, transmission, and more from both people and car dealerships lik

Social Media

All About Snapchat

MAD Team 4 min read  

The app called “Lens Studios” is now out on Mac & PC. Rolled out by Snapchat, the new Snapchat AR lenses are all about helping users develop creatives to get started with AR development by building their own lenses. The desktop app has a variety of features and lenses to help people

Social Media

New Gender Diverse Emojis for Whatsapp Android Beta Users

MAD Team 4 min read  

Emojis are considered as the new words and thus, world's most popular chat app, Whatsapp, has introduced a wide assortment of new gender equality emojis for its esteemed Android users. These emojis were already available for iOS 10.2 as well as Android Nougat users. However, the new update of th

Social Media

Snap Answers The Change.Org Petition, Kylie Jenner Announces Snapchat Dead

MAD Team 4 min read  

Snapchat redesign is something that is still struggling for the acceptance of its users even after months of its launch. In order to show their disappointment regarding the redesign, popular platform change.org has started a petition signed by 1.2 million people. Snap has finally responded to the pe