Snapchat Brings Object Recognition and Relevant Filters Closer to You
Social Media

Snapchat is Now Using Object Recognition to Serve With Relevant Filters

Snapchat is now using object recognition so that it can serve its users with the relevant filters. This means that this app can now recognize the content in the pictures.

https://dk2dyle8k4h9a.cloudfront.net/Snapchat is Now Using Object Recognition to Serve With Relevant Filters

Snapchat is introducing the object recognition through which the app will be able to identify the objects in the pictures that you are going to take. Snapchat is going to delight you with the most relevant filters, so if you click a picture of your pet or a food item, the Snapchat app will pop up the suggestions like ‘what diet’? interesting isn’t it?

Yes it is, and more interestingly Snap, the company behind Snapchat has confirmed that filters were rolled out recently. Snap will be adding more categories to the filters other than pets, food, and holiday destinations. You can easily test the filters added by Snapchat by snapping the pictures of relevant photos online. The filters are available in a regular way which you can access while swiping.

{IRP}

However, this is not a new step of Snap in regards to the filters and integrating object recognition into the application. This filter is already in use to let the Snapchat users search for a few specific objects and events stories. As we know Snapchat is an extremely admired app for events, parties and get together. For instance, if you search for a music fiesta nearby then it will give you all the filtered results of current music festivals on the go nearby your preferred location.

Snapchat is amalgamated with augmented reality masks, in this case with these creative and advanced features like filters and object recognition Snap is definitely going to keep the users more and more interested. In the race of this ferocious competition of interactive and creative feature sets, Snap is eyeing to take down Instagram which is owned by Facebook Inc.

{IRP}

For this reason, only a huge redesign work is in progress, Snap is certainly not going to leave a single stone unturned when it comes to gain a massive user base through its unique features. AR and object recognition filter technology is emerging like a sensational revolution, and SnapChat is giving indications of going above and beyond of the same, apparently, these features are majorly used for ads and high revenue generation.

{IRP}

Snap has been recently filing the patents which elaborate how far brands can bid and go to have these filters integrated and associated with the common objects, technology is an interesting fun which can change the game while merged with advertising. Now, this is a perfect example of technology and creativity partnering to go beyond the imagination level of the users. Amazing!

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard.
 

James Lawson
Written By James Lawson

James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

IGTV Videos Can Now Be Shared On Your Instagram Story

Tanya Singh 2 min read  

IGTV is the new kid in town that is here to challenge and transform the traditional way of how users consume video content. One of the biggest competitors of IGTV is YouTube, so in order to defeat a huge video-sharing platform with years of experience, IGTV needs to offer the best. That’s why

Social Media

Snapchat and Instagram Are Stealing The Facebook Teen Users According to Latest Study

Eric Jones 4 min read  

According to the latest study from a research firm, eMarketer Facebook will be losing its teen users to Snapchat and Instagram. The firm just released a report which predicts that Facebook will see a downfall in the teen users in coming time.The eMarketer with its analyzed data predicts that the

Social Media

Facebook Added 360-Degree Image Capturing Feature in The App

Joshua Anderson 4 min read  

The social media giant integrated another stunning feature to the platform which allows the user to capture 360-degree photos. Facebook already has shown its interest in the 360-degree images and videos by enabling the users to see and share the 360-degree images and videos over the platform.

Social Media

Twitter To Shun Millions Of Fake Accounts

Vikram Khajuria 4 min read  

Fake accounts are one of the major nuisances that the platforms like Twitter have to overcome. In the recent past, WhatsApp was battling with ‘Fake News’ menace and this time it is Twitter who has signaled to curb down on fake accounts.As first reported by the New York Times, online