Nude App Was Removed By Apple Few Weeks Back
Mobile App

Apple Brings Back The Nude App After A Baffling Fight With The App Makers

The app was pulled off by Apple just after three weeks of its launch Brings Back The Nude App After A Baffling Fight With The App Makers

The Nude iOS app which was pulled off by Apple from the App Store is finally back and the company is still asking for the actual reason. The iOS app which lets the iOS users hide their images, videos using the AI technology was removed by Apple just after three weeks of its launch. The team behind the Nude shared their experience with Apple as “Bizarre”. After a week of effort the team Nude was able to bring back the app to the App Store.


According to the YC Chen, the co-founder of Nude, the Apple gave no specific reason for kicking off the app from the App Store. Now, the app is back in the app store for the users. Chen also said that the iPhone maker states, “the App Store Review Guidelines are live documents, which can result in new rules any time”, as the explanation for the app removal. The co-founder also shared that his team works for hours on the app to make it compliant with the Apple’s App Store guidelines. But, he also said that their experience dealing with the Apple was frustrating and little bizarre as the company was giving a different explanation for pulling off the Nude app every time.

Nude Apps


“We spent countless hours and nights designing and building a pragmatic product that we wanted millions to enjoy, only to be taken down from the App Store on our third week after launching without a proper explanation,” said Chen. Chen also mentioned that Apple warned the Nude team that “Locking Photos is no longer a compliant use case for an app.” However, the other apps such as Snapchat, KeepSafe are using the feature without facing any issue. At the end, the Chen was asked to remove the “Sexiest App Ever” branding in order to retain the access to the App Store for the Nude app. Afterwards, the company renamed it with just “Nude app” for branding.


The Nude app uses the CoreML technology incorporated in the iOS 11 to serve the users an AI equipped experience. This technology helps the app to identify the images and file them automatically without sharing them to the cloud storage. The app received a 60 percent of user retention as compared to the industry rate which is 20 percent according to Chen. The nude team is also working on the Android version of the app using the Google’s TensorFlow LIte. Maybe the real reason is still suspicious of removing the Nude app, but this helped the Nude to get in the news with Apple. This will surely help the app to boost up its popularity with its return to the App Store.

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard.

James Lawson
Written By
James Lawson

James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.

Top Companies

Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
New Delhi, India
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

The Cluster of Advance Mobile World, Know Who Owns Whom

Akash Singh Chauhan 4 min read  

Yes, “internet technology” has made the world a global village, and it is now possible to reach anyone anywhere in the world at the click of a button.Mobile devices have played quite a significant role in this too. When you think back to the not-too-distant past when desktop computer

Mobile App

5 Apps Every College Student Needs To Download Now

Joshua Anderson 4 min read  

Coffee, classes and cool apps pretty much sum up the college life, at least inside the campus (wink*). But both outside and inside, Cellphone has become a core organ of a college student. With the right apps, that little piece of technology can search and solve any and everything. So which are t

Mobile App

Uber vs Lyft: Which One Is Superior?

Tanya Singh 4 min read  

In the last two years, we've witnessed a revolution that was bought by none other than the ride-sharing industry and some of the mobile apps that offer these taxi booking services are Lyft, Uber, Hailo, Sidecar etc. Whereas Uber and Lyft are considered to be two of the biggest names in the world

Mobile App

Nintendo Releasing Its Animal Crossing: Pocket Camp For Smartphones Tomorrow

Eric Jones 4 min read  

Nintendo, the Japan-based multinational electronics and video game company is coming with its new mobile game tomorrow. The video game maker announced to launch its most awaited gaming mobile app Animal crossing: Pocket camp on November 22. The game is already available in Australia where the compan