Facebook local : Facebook Relaunches its Events App
Social Media

Facebook Relaunches Its Long Lost Events App As Facebook Local

Facebook Local could give competition Foursquare and Yelp

https://dk2dyle8k4h9a.cloudfront.net/Facebook Relaunches Its Long Lost Events App As Facebook Local

Events, the app which was launched by Facebook last year for its users to get updated with events and happening in the town. Unfortunately, the app was not a big hit for the company and eventually got lost. Now, the company is relaunching the app with a new name ‘Local’ and added more features to it. Facebook Local is much more than just finding the hot events, it also helps the users in hunting down the restaurants, bars, and nearby attractions.

{IRP}

The social networking giant is rebranding its Events app with a new name and some alluring options. Facebook Local uses the Facebook’s 20 million business pages, reviews and the friend's check-in to source the information. The user can check the local events, shows, latest news on Facebook Local and also discover places to hang out with the friends. Facebook Local will also give the review and information about every place given by other users. “Make it a lot easier to do certain kind of looks ups that are very common when making plans with friends,” said Aditya Koolwal Facebook Local product manager. The whole idea behind the Local app is to use all the information from Facebook and provide it comprehensively on a separate platform. This will help the users to directly pin out the places and events just by opening the Local app.

According to Sensor Towers, the Events app was never crossed the #139 rank on the social networking apps chart and received only 100,000 downloads. The Events app was only capable of telling the nearby events and happening by using your Facebook circle and local business pages. The app was too slow and contained bugs in order to provide the information which annoys the user. On the other hand, the relaunched the app Local provides many options to the user, along with events the user can also find other cool places to kill the time. The app also shares the shortest route available to the cafe or bar you are planning to go. The calendar option shows your day’s event along with the nearby events and the app also guides to music events, nightlife, art and many other attracting happening on certain days in the calendar. By opening the Discover feed you can explore the trending events, places, and the locations of your friends checking in just like SnapMap in Snapchat app.

{IRP}

The Facebook Local is a much-advanced version of the Events and if promoted well by the company could become a new trending mobile app. However, Facebook already has all the information that is given by its Local app but buried under many tabs. Providing easier access to the events and other places information under a new social media app is a smarter move by the company. The app could help in selling the event tickets and promote nearby businesses too, by turning Facebook Local into Foursquare-like app could generate big revenue for the company. On this Aditya Koolwal cleared that “ Facebook Local won't have any ads promoting businesses and events, but the company could think about it in future”.

Local is now available on iOS and Android.

For the Latest Mobile App Trends and Mobile App Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIn, Instagram and Flipboard.

Ariana Johnson
Written By Ariana Johnson

Ariana Johnson is currently covering the mobile app trends and sharing her pinpoint views over the recent mobile app news for MobileAppDaily. Apart from her passion for technology, she also has a thing for cats, and owns a Persian cat named ‘Lilly.’

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Social Media

Instagram May Add Option To Follow Hashtags In The App

Ariana Johnson 4 min read  

Instagram, the image-based social media platform is testing a new feature that will change the way its content feeds work. The platform allows a user to follow another person, but with this update, it is enabling the user to follow a hashtag. The update will feed the user with content related to the

Social Media

Twitter Gets Boycotted By Millions, Twitter CEO Jack Dorsey Reassures New Changes Are Rolling Soon

Ariana Johnson 4 min read  

Ever since its genesis, Twitter has been infamous for its inability to curb sexual harassment of women on its platform. Time and again, women from all walks of life including celebs have been a victim of sexual harassment and while several have raised their voice against it, filed petitions, the sup

Social Media

Facebook To Feature Breaking News Video In The Watch Section

Akash Singh Chauhan 4 min read  

For today’s youth, Facebook is not only a social media platform. In the past few years, it has grown as a platform that feeds everything to its users that happens across the globe. The feeds are served to the users depending on their preferences and the interest they have added to their profil

Social Media

Whatsapp's Private Group Chats Can Be Hacked Without Admin Permission

Meenal Vashistha 4 min read  

Whatsapp emerged as one of the leading messenger apps in the world due to its end to end encryption feature that made it impossible for an outsider to secretly eavesdrop on your conversation. Thanks to that, the messaging app accumulated unwavering loyalty of more than 1 billion daily active users a