User-Friendly App is the Key for Maximum User Retenti
News

User-Friendly App Is The Key For Maximum User Retention

Keep more focus on making your app user friendly

User-Friendly App Is The Key For Maximum User Retention

The mobile app market is getting more intense every day with the addition of hundreds of apps to the app stores. With the introduction of the new technologies such as AR and VR, app business is growing with double pace. However, in developing an app that stands out of the crowd and users get addicted to it requires extra efforts on basic factors of the app.

App Annie, the app market data and insight company released a survey report that states that user-friendly apps have the maximum retention of the users. The company carried out a survey by asking what helps in attaining the maximum user retention considering the to mobile app factors. Among all the top factors that drive the user retention, user-friendly experience voted by 59% of the people as the key feature.

Research Graph

35% selected ‘value-added features’ as the prime factor and the reason for users visiting again to the app. The third place is acquired by the ‘Targeted relevant content’ with 29 %, however, the user-friendly experience is almost double than the ranked 2 and 3 factors. The ‘network effect’ and ‘personalized communication with the users’ scorer worst in the survey with 15% and 17%  respectively after 7% said they have no idea.

Research Graph

“Developers will want to balance creating the best possible in-app experience with using these other factors as ways to cement or incrementally improve retention. Given that it’s less costly and more effective to retain an existing user than to acquire a new one, this is an area worth investing in” App Annie reported.

In a report that the company released on 26th of September said that it surveyed over 800 app marketers to know what will be the app market budget in future. App Annie reported that out of 800 marketers 63% believe app market budget will increase in general. Where 23%  said that the app market budget will ‘increase a lot’. On the other hand, only 5% of the marketers shared that their app market budget will decrease in the coming time.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

News

How To Use WhatsApp In Your Local Language

4 min read  

WhatsApp is one of the best freeware, cross-platform messaging, and Voice over IP app. Last year, the total number of user clocked to over 1 billion and right after the Facebook’s acquisition, the number raced to 1.5 billion.These stats clearly show the dominance of messaging platform over

News

Facebook Creators App Is Here Now, For Video Makers

4 min read  

Facebook is leaving no stone unturned in its campaign to become single social media platforms that offer everything in one place. In order to continue the action, the company has launched a new app Facebook creator for the influencers that help in creating and promoting the streaming videos on the p

News

Facebook To Feature Breaking News Video In The Watch Section

4 min read  

For today’s youth, Facebook is not only a social media platform. In the past few years, it has grown as a platform that feeds everything to its users that happens across the globe. The feeds are served to the users depending on their preferences and the interest they have added to their profil

News

SnapChat Pushes SnapMap To The Web With A Story Embedding Feature

4 min read  

Snapchat seems to be going for every possible way that will uplift its user growth. The social media sharing platform has just pushed the web version of its Snap Map. Now, the mapping feature will be available on the web and even the non-Snapchat users can browse the stories over it. The Map shows t