User-Friendly App Is The Key For Maximum User Retenti | MobileAppDaily
Mobile App

User-Friendly App Is The Key For Maximum User Retention - App Annie

Keep more focus on making your app user friendly

https://dk2dyle8k4h9a.cloudfront.net/User-Friendly App Is The Key For Maximum User Retention - App Annie

The mobile app market is getting more intense every day with the addition of hundreds of apps to the app stores. With the introduction of the new technologies such as AR and VR, app business is growing with double pace. However, in developing an app that stands out of the crowd and users get addicted to it requires extra efforts on basic factors of the app.

{IRP}

App Annie, the app market data and insight company released a survey report that states that user-friendly apps have the maximum retention of the users. The company carried out a survey by asking what helps in attaining the maximum user retention considering the to mobile app factors. Among all the top factors that drive the user retention, user-friendly experience voted by 59% of the people as the key feature.

Research Graph

35% selected ‘value-added features’ as the prime factor and the reason for users visiting again to the app. The third place is acquired by the ‘Targeted relevant content’ with 29 %, however, the user-friendly experience is almost double than the ranked 2 and 3 factors. The ‘network effect’ and ‘personalized communication with the users’ scorer worst in the survey with 15% and 17%  respectively after 7% said they have no idea.

Research Graph

“Developers will want to balance creating the best possible in-app experience with using these other factors as ways to cement or incrementally improve retention. Given that it’s less costly and more effective to retain an existing user than to acquire a new one, this is an area worth investing in” App Annie reported.

{IRP}

In a report that the company released on 26th of September said that it surveyed over 800 app marketers to know what will be the app market budget in future. App Annie reported that out of 800 marketers 63% believe app market budget will increase in general. Where 23%  said that the app market budget will ‘increase a lot’. On the other hand, only 5% of the marketers shared that their app market budget will decrease in the coming time.

For the Latest Mobile App Technology News and Reviews, follow MobileAppDaily on Twitter, Facebook, LinkedIN, Instagram and Flipboard.

Joshua Anderson
Written By
Joshua Anderson

Joshua is a writer at MobileAppDaily and also works as a reporter for the team to keep our readers up to date. He is breaking the mobile app technology news for MobileAppDialy since 2016 and has more than 4 years of experience as a tech blogger.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

What can We Learn From The UK

Joshua Anderson 4 min read  

Internet service provider Plusnet entered the mobile market last year with the release of Plusnet Mobile, offering affordable SIM-only deals with a focus on inexpensive data plans.In celebration of this new venture, Plusnet Mobile collaborated with cult comic artist Jack Teagle to create ‘

Mobile App

Flipkart Finally Going To Acquire Long Time Rival Snapdeal

James Lawson 4 min read  

Finally, the long time running talks about the acquisition of the Indian e-commerce firm Snapdeal come to an end. The company is finally bought by the rival e-commerce platform which is trying to take it under the acquisition for so long. There is no actual figure about the deal but, it is under the

Mobile App

Australian Tech Giant Appster Dumps Into Liquidation

Vikram Khajuria 4 min read  

Australian startup, Appster, also hailed as ‘The next Apple’ due to the company’s immense growth with over $20m in revenue and 400 employees spanning offices on four continents, collapses into liquidation.This multimillion-dollar app development company was founded in 2011, by

Mobile App

Disney's Movies Anywhere Lets You Watch Movies Hassle-Free in One Place

James Lawson 4 min read  

We all know the hardships of logging into a different account to watch different movies. Apple was the first to bring us the gift of binge-watching, a few favorites available on Google play made us switch to Android and weekly sale of Amazon tempted us to its classics. If you too can’t decide