First Strategy for Enterprise Chat App Development
mobile App marketing

Mobile-first Strategies Will Have Enterprise Chat Apps As Their Centerpiece

Mobile app technology is evolving everyday

Mobile-first Strategies Will Have Enterprise Chat Apps As Their Centerpiece

By 2018, more Than 50 Percent of Users Will Use a Tablet or Smartphone for All Online Activities.” ~ Gartner

Mobile has become the nucleus of our digital universe. Enterprise mobility. Cloud computing. Abundant bandwidth. Remote connectivity. All this has given birth to a new world order where Mobile is the new desktop.

Work philosophies like Bring Your Own Device (BYOD), Work-From-Home, Digital Nomads, etc. also rely exclusively on mobility for smooth functioning. Managers and business decision-makers are also depending on mobile devices to constantly monitor the work progress back at an office back end and also to rely on the information on a real-time basis.

But mobile-first is not just about giving employees powerful smartphones loaded with tons of apps. That simply does not meet the purpose of mobility: Getting things done faster and better. Mobile-first will cut down the number of steps and roundabouts that an employee has to take to get something vital done.

Moreover, replacing a mobile app for a desktop system is not mobile-first. It is merely software development for mobile use. Mobile-first is more of an organizational attitude and culture which rewrites the way how employees do their duties, share the results and collaborate with one another.

Communication as the Axle of Mobile-First

For enterprises to achieve the benefits of a mobile-first strategy there must be seamless communication. The smooth flow of information and communication from one end to another is what helps utilize the maximum advantage of mobility. It all boils down to how employees can communicate and collaborate with each other without having to toggle between numerous app screens.

That said, emails and present-day messengers like WhatsApp, FB Messenger, etc. are not a great choice. There are inherent limitations like:

  • Limited security provisions
  • Inadequate privacy especially for enterprise users
  • File sharing limitations
  • Ceaseless notifications for irrelevant chats

Enterprise users need a far more advanced chat system that can handle several facilities with minimal effort.

A Single App for Everything?

Why integrate everything into a chat app? Every organization has different collaboration needs. Right from the information they seek out to tasks that are assigned, the nature of work differs vastly. However, one common thing that remains constant is the frequent exchange of information in the form of text or email.

But, text and email have their limitations. To cite two major disadvantages, they are not instant (read: real-time) and are often difficult to manage. Enterprises need a solution that goes beyond emails and spreadsheets yet help them get things done on the go without sweating it out. There is a need to reduce dependency on desktops and increase mobility.

Desktop out, Mobile in?

Mobile-first does not intend to remove desktops with mobile devices completely, but would instead have most of the applications and processes moved to a mobile environment that can also work with other systems.

Until now, mobile app designers were focussing on building apps that did things separately. There was one for email, texting, instant messaging, file sharing and so on. Further, they were built bearing in mind several hardware platforms and mobile operating systems. A consolidated app interface where everything can be quickly done without leaving the app’s screen was not possible.

It is here that Enterprise chat apps fit in perfectly. Enterprises can create a chat app that can relay short messages in real-time over the cloud to any user, using any device, located in any remote location. Contus Fly is one such instant messaging solution that helps enterprises to create chat apps of their own secure and feature-rich communication systems. It has extended abilities like file sharing and voice/video conferencing which further increases productivity.

How Enterprise Chat Apps will Position Themselves in a Mobile-First Strategy

A mobile-first strategy will have a massive migration to mobile apps that will automate routine processes. Communication, including voice calling, video conferencing and emails being a critical process will also be moved to an app environment. There will be total flexibility when it comes to hardware and software. Users can use such an app to work from a plane or from their office room or even their home if they wish so.

An enterprise chat app will allow users to do more than just sending and receiving messages. As a matter of fact, it will deliver several other benefits like sending and attaching files, setting polls and monitoring results, interacting with ERP systems for business processes and so on. It will empower employees to make their mobile devices work as powerful as a traditional desktop system. Sync and storage will ensure that the data is made accessible and available across all channels uniformly.

Enterprise chat apps and mobile-first strategies will share a hand in glove relationship. The strategy will gain momentum and lead to further stages where innovation is possible with the flexibility that mobility delivers.

Sienna Amelia <span>Content Writer</span>
Written By
Sienna Amelia Content Writer

Sienna Amelia a content writer. She has a passion for writing about technology happening around the world.

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