It seems like Apple doesn't know how to take itself away from the media spotlight, this time it messed with the Australia’s big bank corporation. The reaction between Australia Westpac bank and Apple got bitter when the iPhone maker ordered it to remove its key feature from the app. The app is cleaning many mobile applications from the App Store in order to make it more reliable and secured. Apple asked the Aussie bank to remove a feature from its mobile app which let to make payments with the chat applications.
The bank has enrolled its new innovative functionalities as a step to enter the digital market to serve the customers more conveniently. The company have added the feature in March and it's been only 3 months customers enjoying the new attribute. The company had to discontinue the service in July as the Apple asked.
Westpac with this feature in the app wanted to connect with more teen and young people who avoid going to banks. The company's main agenda was to serve them the way that they like most, via chat apps. The company integrated the app with the option to transfer money or pay for the most popular chat apps like Facebook Messenger, WhatsApp, Snapchat, and WeChat.
Now the most of the bank wanna deliver the easiest to handle services to the customers. This is the reason most of them swiftly integrating all the new advancement to their app. Teens and youth comprise a major portion and due to the digital dependency, everyone wants everything done instantly without any delay. This demand inspires the banks to go further in integrating the latest technology and features for the customers.
The Westpac keyboard technology is based on the Israeli fintech company Paykey, which allows the users to send money to family and friends. The users can also send cardless cash codes, which could be used to withdraw pre-determined money from the ATM.
Till date, thousands of the customers have been using the app feature and reviewed it excellent and helpful according to the Westpac’s spokesperson. The Apple has confirmed the removal of the payment feature. And the bank official also stated that the feature is not available in Android phones yet but they are working to enroll it soon.
The bank declined to state anything that's the reason behind of Apple’s decision. Westpac apologies the customers by saying “We apologies our customers for the inconvenience caused and thank them for their continued support”.
She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.