User retention is the key for app sucess
Mobile app world right now is ruling tech world with and defining the digital era of this generation. Almost everyone wants to own a mobile application for their business that will speed up the growth and revenue. But launching an app and making it available in maximum user’s phone is the half of the battle. The survey shows users have the tendency to lost interest in the app in short period and forget about it.
You need to keep remind and maintain the bridge of interests between the user and the app. Push notifications have proven a boon to get user retention and acquire the lost interest. However, push notifications won't work well if unless you use it in a manageable way. User demand specific and personal interest information as digital world is full of advertisement and irrelevant alerts.
All the app makers know exactly what app does and what is its key attributes. You should be prepared with the plan what to do next? Once user login your page and use it once. Once the user goes through all the content of your app what is the key things that will tempt the user to open it again. 23% of the use abandoned the app after one use, you need to know exactly what rest of 75% of the users are looking for.
You need to understand the flow and design the way to make sure user keep opening the app.
Continuously track the active user's activity and gather the information like what are the most used options for the app?. Collecting the information of the users individually helps you knowing the specific interest of the user and you can use it to keep use it remind the user by recalling it. E-commerce apps are epitome for this feature, they use the carts and wishlists information to ping the user regarding the products.
This frequent pushing alert messages with information of user interests pull back the user to reopen the app.
Push notifications are proven the best way to retain the user attention and gathering maximum engagement. But notification way more than needed can annoy the user and lead to the bad result. Trying to connect other means like Emails, Text messages are the other options it will sound delicate and add up the engagement. Notification via social platforms are also very useful may act as a boosting element to retain the users.
You need to find the right number of times for the push notifications. Engaging the user with alert messages is the best approach but it needs to be precise in numbers. Very frequent notifications, the user will forget the app too many will lead to uninstallation or abandoning the app. By observing the user behavior and interest you need to target a particularly limited number of push notifications.
You do not want to damage your brand reputation or lose the user just due to being impatient. Push notification defines as the alert messages with minimum words that catch the eye of the user and drag them to the app. You should use the targeted the information and the perfect time to ping the user with the help of captured analytics. the messages should be limited in words and very influential way of interaction.
In today's digital world where the user has too many options to get entertain, they have very short span over the app. In order to retain the user and get back the user interest you need to use the push notifications but in the most effective way. These 5 things are most important if you want the user to remember your app on daily basis instead of leaving in the dark places of smartphones.
She is an experienced business and marketing consultant of the mobile app industry; advising on anything from the perfect branding to the latest tech releases. She is passionate about writing well-researched reports to help the app owners and the mobile app industry audience. She has a vibrant touch that goes well in her writing as well.