McDonald's Announces Delivery Partnership with UberEATS
technology

McDonald's Announces Partnership With Uber Technologies

Uber eats may join the venture in future

https://dk2dyle8k4h9a.cloudfront.net/McDonald\'s Announces Partnership With Uber Technologies

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Updated On
March 05, 2018 10:42 AM
4 min read

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Mobile app technology is continuously attracting every business and enterprise with its captivating benefits. In recent years we have experienced many organization has come in the app market in order to boost up their revenue. Now everyone aware of the potential of mobile app service in terms of business and growth. The giant people's loved junk food chain Mcdonald's announced a new step which could be the one of the big evolution in the market that we have seen recently. Mcdonald's said it is going to join the hand with the Uber Technologies to expand their delivery business.

What's the deal?

The fast-food chain according to the stats of first quarter is literally having the best time in terms of business. The new initiatives like all-day breakfast service and a variety of luscious drinks have proven a great deal for the company. Mcdonald's is drawing the exceptional amount of business in the initial quarter of this business. However, the company doesn't wanna settle down come up with the new strategy. According to Macdonald it going establish a business relationship with the Uber Technologies to deliver products in Florida to more cities in the U.S. The company already testing the service since December through UberEats by delivering to many cities across 200 plus restaurants. The company also claims it will start delivering many more cities by the end of June.

Why Collaborating?

Macdonald is most loved junk-food chain across the globe and it's huge now. If we believe the company is close to the consumer more than any other restaurant service as it has almost 75% of the population from five largest markets living within three miles of Mcdonald's.This is the biggest reason makes it a king of the Fast-food king in the world. Along with this company has more than 20 years of experience in delivering the service to the customers. The company is exploring every possible way to ease the customer with maximum reach. That's why it targeting the digital, a survey discloses about 70% of Macdonald’s business comes through the drive-thru. Companies CEO Easterbrook is very clear about the vision and taking the company to very higher level. He said, “ we are not in the testing mode we are expanding our services for the customers”. And the results of first quarter shows that he is on the road to achieving the targets with new ideas.

Future

Considering today's generation and lifestyle delivering service is the best attribute of every food service. Mcdonald's is all set to increase its services and consumer with this deal however consumer will let us know what I will effect in the future. Macdonald has not partnered with any company for a long time. With the popularity of Macdonald and its strength around the world, this could be a game changer in fast-food market. 

Ariana Johnson
Written By
Ariana Johnson

Ariana Johnson is currently covering the mobile app trends and sharing her pinpoint views over the recent mobile app news for MobileAppDaily. Apart from her passion for technology she also has a thing for cats, she even owns a Persian cat named ‘Lilly’.

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