Future & Importance of User Generated Content in Marketing
mobile marketing

UGC : A New Marketing Tactic For Your App Business

UGC is the new thing to apply

https://dk2dyle8k4h9a.cloudfront.net/UGC : A New Marketing Tactic For Your App Business

In making a startup or even a well-established enterprise more successful, mobile application play a significant role. As mobile applications are so vital for every business we almost aware of all process involve in-app building. With easy access and better user interface, mobile application craft more effective channel between the customer and the provider. Apart from serving customer you can also brand and market your product with help of User Generated Content. To garner customer trust you need to make him believe you are worthy of it, that's done through marketing. Now to collect optimum engagement with existing customer or allure new customer there are lot marketing tactics like relationship marketing, cause marketing, cloud marketing, viral marketing and much more. User Generated content is a marketing strategy in which you promote your brand not directly by yourself but through content or media created and put by the user.

What is UGC?

It is just evolved and smarter way of marketing in which the provider's role is almost nothing. It is kind of marketing in which the branding of the product is done by the unpaid contributors, fans or the consumers. The content is generated and put by the consumers which may contain text, pictures, tweets, blogs anything which ultimately promotes the product. UGC is proved mobile app marketing trend to make your brand famous in this digital era.

How User-Generated Content Helps App Marketing

The chances of your services or product to be successful is depends on how much user-oriented is it. Many enterprises in spite of having good quality don't last long as they are not aware of their targeted audience. UGC allows the customer to tell what and how they want from brand directly with help mobile application. In today's digital-driven world creating content is very easy for the user via mobile.

  • Increase app engagement, it is the prime functionality of the UGC. By creating their own content app tempts the customer to use it over and over again which increase their involvement. This ultimately raises up the user interaction with the app.
  • Get Maximum reach, with this kind of campaign in which you value a customer a word of mouth works a lot. Your users or promoters will automatically promote your brand which ultimately attracts potential customers.
  • Bridge loyalty and trust, branding or putting content by the user takes a bit effort which shows the loyalty and trust customer have in the brand. This gets to know you how much long term customer you have.
  • Effective communication, You must have a suggestion box in your app but hardly someone post in that. Trending campaign using social media or catchy ways will help you to know customer view regarding product more efficiently.

Effectiveness of UGC

Here are some stats shows that how influential mobile app marketing trend UGC is

Closer

User-generated content is the most effective and customer oriented way to brand your product. It based on the human nature of giving views or opinions which make feel them valuable. By this method, a company can promote their brand without investing much. Users also get authentic as well transparent knowledge about the brand from another existing user. This strategy is effectively using by many companies like Starbucks, coke, and others too. 

Eric Jones
Written By
Eric Jones

Eric Jones is a senior tech blogger at MobileAppDaily and he is a gadget lover and follows every advancement and tweak in the mobile app industry. He is enthusiastic about the gaming and social media apps and possesses almost 7 years of experience as a tech blog contributor. Eric also doesn't like to share his cheese burst pizza with anyone at all.

Top Companies

01.
InMobi
Singapore
02.
Dot Com Infoway
New York, USA
03.
M&C Saatchi Mobile
New York City, USA
04.
Techmagnate
New Delhi, India
05.
Fetch
London, UK
View full report

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