There was a time when mobile applications were considered as a medium to connect the internet or a gaming context to pass the time while waiting for the train. Now the whole aspects of mobile application development and its functionality have shifted to a whole new level. The mobile application is now spread its usability beyond our imagination especially in the business world mobile application strategy is strongly advised to implement in order to get maximum reach. A successful mobile application represents the reflects business growth along with hiked revenue, but in order to achieve this, it depends on many factors. A great user interface with simplicity and most efficient functionality catches the eye of use and keep them intact to the application to increase the engagement.
Factors should consider for a great UX design
Whenever a user opens an application the first impression is made by the design of the application. Does it simple, allows integrated functionality, catchy appearance, and easy accessibility keep the user engaged and temp in using it again. So here are some factors need expertise in order to give a great user interface or design experience to the user.
1.Appealing user interface
The first stage in order to ensure a better UX design is UI(user interface) which forms the basic constitutes of a mobile application appearance like color, theme, text, images, background and much more. You need to make the user comfortable if you want to engage the user in a long-term, making comfortable involves the attractive and captivating layout yet not too much. The luring features need to be targeted and specific as too much will muddle users interests certain balance needs to be maintained.
2.Social Media Integration
Social media is very powerful platform no days and it has very strong influence in our life. Social media platforms like Facebook. Instagram, Twitter, and LinkedIn are very useful in promoting your business nowadays and peoples are so indulged in using these. Users nowadays favor keep in contact with their family friends through social media and share all they know instantly.Embedding these social media features in your app platforms will help the user to connect or share with their digital- social life instantly and ultimately rise up your app download numbers.
3.Rewards and Loyalty Points feature
Many business organization using this technique in their application to temp customer and turning out well for them. This includes giving users extra benefits or rewards points for completing certain time period while using an application or-or achieving some task that profits the company's outreach or revenue. This is factor is basically based on earning user loyalty by bribing some beneficial
4.More Personalized Interaction
This is one of the best factors that will drastically boost up the user engagement and traffic on your mobile application with maximum downloads. An application built by developers with this feature enabled records the number of time customer uses your app with all necessary details like what he searched most, where he invested his time more and at what time he interacts with the app. This mobile app technology uses this information and utilizes them to serve specific data and products to garner user attention which leads ultimately to sell the product.
An attractive and eye catchy design of application plays an important role to make it successful in mobile application technology world. If these factors considered while developing the application it will ensure the maximum user engagement with growing revenue. One more thing you also need to keep in mind, keep your app flexible in order to synergize with coming features in android and apple platform to take advantages of latest updates.