The giant coffee service company, Starbucks with its largest coffeehouse chain has just rolled out another luring digital feature and raising the competition bar for other coffee chains. Starbuck keep updates it functionality in accordance with contemporary mobile application trends Starbucks added a new order single functionality to its mobile application which also supports or integrated with the third-party application.With this feature they allowed Apple users to send each other digital Starbucks gift cards through iMessage, same as they were using in Starbucks mobile app. The gift sender can pay the amount using the Apple pay which makes it more accessible to the users and recipient can claim or redeem their Starbucks drink using their mobile.Key Features-Existing gift cards by Starbucks can be sent instantly in need of the last-minute situation.This feature will allow you to send or receive gift cards without the use application on Apple phones by using iMessage.Makes sending Starbuck gift as simple as sending emoji without any complexity at all.Secure and easy payment via Apple Pay.You don&#39;t even need Starbuck card to redeem the gifted drink you just need to take your mobile.Also allows sending notifications over Facebook profile of receiver regarding the Starbuck gift.Starbucks consistently using digital evolution to enlarge its market and revenue, earlier it collaborated with WeChat, Chinese messaging app. Starbucks integrated it gifting feature in WeChat and provide 768 million users of this Chinese messaging app to transact the E- gifts more efficiently. In today&#39;s market Starbucks with its striking and substantial services leading the coffee market, even the Barista is not able to cope-up with the marketability and order volume of Starbucks. It continuously using the mobile application trends and technology to add more convenient and preferable payment mode for the customers.More swift serviceIn order to make mobile ordering system more efficient and avoid the situations of overcrowding, Starbuck is testing a new technology by sending a text message to the customer when their order is ready.This service is just applied in Seattle which is turning out well in eliminating the overcrowded conditions.