Today, there are numerous mobile apps available and it is very easy for mobile app users to delete one and download another app and thus, it is very important to keep your users interested. According to a report, the average user downloads approximately 26 apps on their smartphone and this means that you are not competing with similar apps available in app stores, but are competing with those apps which are fighting to stay on the home screen of your user. Hence, your topmost responsibility is to avoid all those things that can spoil your user's experience.
Things to avoid for giving a pleasant user experience:
Copy of website in the app
Your users will immediately delete the app if the mobile app is an exact carbon copy of a website. This is because if app users need the website only, then they have the chance to easily access it through the mobile browser. So, don't forget that mobile-optimized website is useless here. You should understand your user's expectations with your mobile app and then start working on the design. Furthermore, you can use social feeds to give immense support to your brand value. Completely avoid the web browser strategy if you don't want the user to abandon an app.
Avoid impersonal and irrelevant offers for app users
The way you engage with your users is of utmost importance so, meaningless offers should be completely avoided to the users. You need to compile the data as well as analytics about your esteemed users to understand and engage them. You should divide your app users and then use amazing offers that cater to those users.
Get rid of an ineffective mobile loyalty program
There are many people who give preference to a loyalty program, thus it is good to offer loyalty rewards as well as offers on their app, but make sure that the program is not fruitless. In this regard, there are some tips, which should not be overlooked:
- Consider proximity marketing: You can set up beacons in your shop and when a user enters your store, then they can get a welcome and also bonus loyalty points for their visit. If a user is visiting your store 5 times in a month then this equates to 50 points. There are many other ways to effectively use proximity marketing for establishing a loyalty to your customers.
- Opt for point system: Paying attention to the point system for an effective loyalty program is undoubtedly a good option. You can offer a point for their activities like opening a push message, redeeming a coupon, watching a video, taking a survey or playing a game.
All these above mentioned are some of the points which should be completely avoided or in other words are some things which should not be given to your mobile app users. By avoiding these things from your app, you can surely keep your users around and if they are satisfied with your app, then they will recommend your app to others, which will soon make it the best choice.