Know Growth Hacking For Mobile App To Increase Downloads - MobileAppDaily
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Know Growth Hacking For Your Mobile App To Increase Downloads

Boost up your app installs

Know Growth Hacking For Your Mobile App To Increase Downloads

A smartphone app is very advantageous for your business irrespective of its size as it gives an easy way to showcase your products and services to your customers. Apps for your mobile device have the benefit of using features of the mobile device such as camera, accelerometer, compass, and GPS to name a few.

Many people think that once the app is developed, the work is over, but in reality, there is a need to invest time and money into the marketing of your app to make sure that more and more people know about your mobile app.

If you want to make sure that the marketing you are following is giving some fantastic results then don't forget to follow the listed below growth hacking for your app:

Opt For The Well-Designed Website

Building a website is an essential part of marketing. This is because a strong web presence is the best way of generating initial user traffic. Hence, your app website should be awe-inspiring, and this factor can be accomplished only when your web presence has some critical elements, which includes:

  • The name and logo of your app should be there, which helps you to increase recognition.
  • Explain the features of your app to make it compelling.
  • Include a call to action
  • Put some positive reviews

Besides, there should be a right blog section on your site to engage your users and tell them to use the app.

Conduct App Store Optimization

ASO is divided into textual and visual parts. For the textual optimization, there is a need to pay attention to the name, description as well as keywords and for this, you should research traffic and competition for keywords. In this regard, Sensor Tower is the best tool.

On the other hand, the “App name” field in the app store is viewed as keywords. Apple demolishes keyword stuffing and would not approve names with a lot of words in them. When it comes to description, make sure to create a long-lasting impression in the first five lines.

When it comes to visual optimization, people pay attention to screenshots but make sure to use them with some text description. In addition, the mobile app preview video is also a significant factor, but should not be more than 30 seconds. To make it successful, describe a path which a user takes to use the main functions of the app.

Follow An In-App Referral Program

A good referral strategy can be made by including some essential things, which means a reward should be given to the person making the referral and the one who is being referred. Lastly, ask users for referrals.

Handle Reviews Properly

Positive mobile app reviews are essential for more downloads of your app, but when it comes to reviewing pop up, pay attention to some essential things that are listed below:

  • You should ask when the user has completed the task and after its completion ask for a review. This way you are not interrupting the experience.
  • If someone is not satisfied with your app, then give him an option and encourage him to send you the feedback directly. This way your negative comments will not be shown publicly.

Proper marketing of your app is an indispensable part of its success, and people will pay for it only when they are aware of that app. Hence, all these growth hacking breakdowns for your mobile app should not be ignored at any cost.

MAD Team
Written By

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