The term, the street team is defined as a group of people who hit the streets for an effective promotion of a product or an event. Such group of people interacts directly with the customer on a more personal level to make them excited about your brand. With the growing popularity of such kind of marketing, a large number of companies are looking forward to using it for an impressive promotion of products and services. However, it should be used properly as only then you will be able to increase sales, build loyalty and increase brand awareness.
Setting a goal means to know the total number of customers you want for either downloading your app or for using the sample of your product. In addition, to know the number of people attending your event and signing up for your service. By knowing about these things, you can measure the success of your business and thus, this factor should be considered properly.
Street teams are a cost-effective way to promote your brand, but you will be able to avail the benefit of cost by using it strategically. So, consider all the requirements of your business and then prepare a budget.
Some main responsibilities of the event manager is to make the team energetic and has enough authority in order to deal with the last-minute changes such as weather-related problems or cancellation of shows due to some problems. They also make sure that consumers are using the coupon codes.
If the motive of promotion is to make your customers download your app or avail your service, then accordingly, include a call to action. This way they will know their next step.
If you are looking forward to making the most of this type of marketing then make sure to get complete knowledge of your customers. By knowing this, you can put street teams in the best location where most of your potential customers are available with the right messaging.
In order to know the success, you can use sign-up forms, trackable coupons as well as links to landing pages and many more. In addition, you can stay in touch with your client to know about the redemption codes.
You should have a proper way for collecting the user information for analytical purposes. This data may include that Gen Xers are at a higher chance to engage with your brand or will like your brand more in comparison to millennials.
You should carefully analyze the best and worst strategies after every event. If required, some necessary adjustments should be made in order to ensure the pleasant customer experience next time.
Street team is designed to achieve a specific goal and training materials such as talking points, complete information about the company, FAQs and many more should be given to all those people who will join the team. This way they can do the promotional activity properly.
Street teams are a perfect way to promote your offerings and customers can have answers of all their questions immediately. Hence, follow all these tips properly for the smooth working of such promotional tool.
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