A Glimpse of Popular Ways to Succeed at Mobile Marketing - MobileAppDaily
mobile marketing

A Glimpse Of Popular Ways to Succeed at Mobile Marketing

Popular Mobile app marketing trends 2017

https://dk2dyle8k4h9a.cloudfront.net/A Glimpse Of Popular Ways to Succeed at Mobile Marketing

Chipotle Mexican Grill, which is a leading American chain of last casual restaurants in the United States, Canada, United Kingdom, France and Germany hold great expertise in making burritos and tacos sealed all of its locations across the country on one Monday last February in order to run a food safety training program. This move at Chipotle's restaurants gave a lot of inconvenience to its esteemed customers. In order to make it up to them, the company opted for a mobile marketing solution from Vibes to provide consumers free burritos through an SMS campaign that managed to reach 5.3 million Americans.

With this initiative, all affected customers could text the word “raincheck” to 888-222 before 6 p.m. This mobile marketing campaign allowed it to see a 67% redemption rate. On the other hand, as per the Forrester report, only 45% of entrepreneurs use SMS into their marketing efforts. The main reason behind this percentage is that many people think that mobile device represents a single channel among marketers, but the reality is that smartphone contains numerous channels such as email, social media as well as messaging.

Explore Important Areas Of Focus For Successful Mobile Marketing:

Optimize Emails For Mobile

Most of the emails are opened on either a tablet or on a mobile phone. If you are marketing through email, you should make sure that the content is mobile-friendly. This means reducing image file sizes and resizing images so that they can be easily seen on a mobile screen. In addition, there is a need to be concise in your content as well as design and there should be a usage of a single column template.  

Develop Mobile Apps

Every operating system has significant differences and all run on different programming languages and thus, provide different functionalities as well as have different levels of customization. If you are looking forward to build a mobile marketing app then it is important for you to make it suitable for all different platforms. With the help of several development tools, you are at a higher chance to develop a mobile application for every different platform. You have the chance to build apps as well as other marketing materials that will work in a different way on different operating systems, but there is no exaggeration in saying that this methodology can be very costly and can offer inconsistent user experience. Hence, the best option is to customize your mobile marketing to different approaches that work the same irrespective of the platform.

Opt For A Mobile-Friendly Website

Have a mobile-friendly version of your site because this way mobile-browsing web visitor will remain on your site and the user can navigate your site easily from his or her mobile phone. This increase your chance of looking a better business partner. So, make your mobile site clutter-free and  there are some tools, which can streamline the process.

Mobile marketing is gaining huge momentum and with these above-mentioned ways, you as a marketer can surely succeed at mobile marketing.

James Lawson
Written By James Lawson

James is a writer and editor at MobileAppDaily and he is famous as a tech journalist at MobileAppDaily. He focuses on the mobile app startups & ventures and brings them to the light. He has started his career as a tech writer 6 years ago just after completing his degree in Broadcast and Digital Journalism.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
mobile marketing

Know Everything About The Hidden App Store Optimization Tips

Vikram Khajuria 4 min read  

With almost 3.6 million apps in the Google Play Store and 2 million iOS apps in the Apple app store, the competition is higher than ever. There are a plethora of apps available in each category that makes it is almost impossible for any newbie to get noticed without any preparation.Moreover, For

mobile marketing

App Store Optimization Guide For Beginners

Vikram Khajuria 2 min read  

To start with, let’s dig about the basicsWhat is the search engine optimization in the App Store ( App Store SEO)?According to many leading experts, App Store Optimization is the process of optimizing your mobile application with the goal of achieving a higher ranking in search engine

mobile marketing

Best Effective Post-Launch Mobile App Marketing Strategies For Your App

Tanya Singh 6 min read  

There is still a majority of people out there that think their job is done once the app is launched in the app store. But that’s not the case, in fact, it’s quite the opposite! The truth is that an app launch cannot determine if the mobile application will be a hit or a miss, bu

mobile marketing

Top Reasons Why Mobile Marketing Is Important For The App

Vikram Khajuria 4 min read  

Mobile apps!! Who doesn’t know about them? With almost everyone having a smartphone at their disposal, mobile apps is one aspect which is hardly unknown to anyone. So, when we all know about the mobile apps, why there is emphasize on it again and again?The global mobile internet user penet