These days, travelers expect your hotel to be mobile-friendly as they use their mobile phones during all phases of travel and therefore, hotels must embrace the mobile guest. However, the most important question that most of the hotel owners struggle with is whether or not a well-developed app is important for them in order to stand out from their rivals.
Here's a take on the pros and cons of mobile app for hotels that can help you in coming out of dilemma:
Offer Guests Ease of One-Touch Bookings
If developed well, your hotel app can save important information of your user and payment details and with such stored information, guests just need to do few clicks in order to book a room, which play a vital role in giving pleasant user experience.
Effectively consolidate guest details
If executed well, an app can track in-house behavior of your guests and their booking habits such as if they book a spa appointment, book dining reservations or order any room service etc. This way you can anticipate the needs of the guests for their future stay.
Hotel apps create loyalty
A hotel app becomes very effective when it is integrated with your guest loyalty program. Guests will be able to collect points for their stays and direct bookings, which can be eventually converted into rewards.
Apps Open a new level of communication
With a wonderful hotel app, staff can easily respond to guests' requests and offer them real-time updates. In addition, guests can request room service, early check-ins and can also request their car from valet and many more.
More Preference is given to mobile sites
A well designed hotel website is as important as a hotel app. The audience for mobile web browser is huge and this makes the website a necessity and hotel app an option. This way you don't have to struggle with the hefty fees linked with app creation as well as maintenance.
Highly complex and costly
If you are looking forward to create a truly worthwhile app, then you should not forget that it requires hefty investment in development. In addition to this, don't forget the difficulty in syncing the app with mobile check-ins and concierge functions.
Not flexible to different devices and technology updates
You need to create different versions for iOS and android devices, whereas one hotel mobile website is compatible across all devices. Every year new devices are launched with new operating systems, which need app upgrades and compatibility issues and these things will bring headcahes and a lot of investment over time.
By having a look at these above-mentioned pros and cons, you can take the good decision, which you think is perfect for your business.