MTT, a part of Travelport Digital and the provider of sophisticated mobile travel solutions has announced the launch of a new app for SilkAir, which happens to the regional wing of Singapore Airlines. This collaborative attempt actually brings about a total improvement in the travelling experience for the user. It has usage across a wide range of smartphones and tablets. The app offers in-app flight booking and exclusive fares. It offers a seamless user experience from booking up to the boarding.
The new mobile apps are available in English and Simplified Chinese languages. The apps are highly user-centric, check-in-flows, speedy booking. Some other useful information provided by the new mobile app from SilkAir are access to KrisFlyer( the shared loyalty program with Singapore Airlines), real-time flight status information, Fare Deals and the Offers, ability to share trips on the social media.
The tablet app also informs on Comprehensive Destination Guides and SilkAir Studio details.( the in-flight entertainment system from the Airlines). MTT Engage, MTT’s Mobile Push Engine gets used in sending travel alerts on check-in-reminders and travel alerts.
Key Features of the New Mobile App
The new mobile app obviously offers quite a lot of key features, modern and relevant, for the users and some of these are:
- Flight booking, with exclusive fares and an efficient itinerary management is one of the primary feature.
- A Mobile Boarding Pass feature is available for the travellers from Singapore’s Changi airport, and not applicable for flights originating outside Singapore. This is for speeding up the check-in process.
- The members of KrisFlyer are able to check their membership account, in terms of membership tier and accrued number of miles. The design is easy-to read.
- The users of the new mobile app can have a personalized experience like relevant flight updates. Push notifications are issued for prompting check reminders, for the upcoming trips.
In the words of Ryan Pua, Vice President Commercial, SilkAir, the digital touchpoints are constantly improved and enhanced by SilkAir, in order to keep pace with the changing landscape of the travel industry. The new mobile app from SilkAir actually promises that the customers exercise greater control and convenience, while planning their travel itineraries.
The new mobile app is to be downloaded from the Google Play Store and the Apple App Store. The apps are compatible with iOS 8 and 9 and Android versions release after 4.0.3. MTT will also come up an iOS 10 compatible app, in the near future.
There is a celebration of “app-clusive” deals coming up from SilkAir, in order to celebrate the launching of the new mobile app and this will have a validity till October 17, 2016. The starting points of the deal are all-in fares of SGD 189 to Phuket, SGD 159 to Langkawi and SGD 229 to Yogyakarta. This is applicable for other destinations too. Free Resorts World SEA Aquarium Passes are entitled by those customers, who makes a payment with Mastercard, on the mobile app.
SilkAir is a growing airline in the Asia Pacific Region and the feature-rich apps for the smartphones and tablets brings about a sophisticated mobile services for its worldwide customer base. The customers will thus enjoy a more connected, enjoyable and worthwhile travel experience, one that they will cherish for a long duration of time. SilkAir promises to bring more updates on its mobile app.