Audience Measurement App: Divulged By Verto Analytics

Verto Analytics: It runs multi screen. The main aim is to provide the best practices of research and marketing so that recent and innovative mobile technologies can be provided to all the clients. The main motive is to provide the clients the precise and high-quality data across the world among the entire platform they use. They acquire major markets such as in New York, San Francisco, and Espoo.

Verto Analytics began 3 years ago by a team having a lot of experience in media measurement industry. A complete portfolio is provided covering all the hardware systems across the platforms. It enables the clients to use media technology from a single source. The entire executive team is based in New York City. It includes all the metrics like the length of sessions the consumer spends, the total time spent, demographics and in –APP actions.

Audience measurement solution and how it helps the consumers

The audience measurement application provides the application and the game developers with the audience data across key systems and other devices. The measurement of data can be done from all the applications whether from Google or any other trusted site. The measurement can also be done from all small scale publishers. It also includes deep engagement into metrics. The data can be easily accessed either through PC’S smart phones or tablets.

Clients can use this tool to generate several reports like retention, analysis, click-stream analysis, funnel analysis, acquiring of the audiences and target customers across the world. The download figures have primarily been used to measure the application success but they merely y tell a small part. Instead of figures, the actual actionable data used by the operators is very much required in order to measure the success of the in-app usage on a monthly basis. This is very imperative to the development of the business. It is also needed to make data-based decisions and acquiring of users which are pivotal in the development of future applications.

1. Data collected from the verto application reveals a lot of facts and information like:
2. Google and facebook have the highest number of consumers.
3. Us consumers spent 10 billion hours accessing all the applications on their mobile devices, in the year 2015.
4. Almost 650 mobile apps have 1 million of users each month.
5. Mobile users have a set of 25 different type of applications where almost 32 apps are accessed through smart phone and rest of 13 apps are accessed through tablet.
6. Average time spent on the application per day is about 2 hours which includes 10 minutes of device overlap.

The application not only understands the audience demographic but also reveals the actions and what they do after downloading a particular application. It also includes metric distribution and their reach. It provides accurate and trustable metrics related to content consumption. It facilitates a great deal of information to the publishers, product developers and advertisers who need daily and routine data in order to track the activities of their competitors. Apart from providing accurate benchmarks, it also helps in determine market sizing and saturation.

Written By

Joshua Anderson

Joshua is a writer at MobileAppDaily and also works as a reporter for the team to keep our readers up to date. He is breaking the mobile app technology news for MobileAppDialy since 2016 and has more than 4 years of experience as a tech blogger.