Audience Measurement App Divulged By Verto Analytics - MobileAppDaily
Mobile App

Audience Measurement App: Divulged By Verto Analytics

Verto Analytics is one of the front runners in providing a digital measurement of media.

https://dk2dyle8k4h9a.cloudfront.net/Audience Measurement App: Divulged By Verto Analytics

Verto Analytics: It runs multi screen. The main aim is to provide the best practices of research and marketing so that recent and innovative mobile technologies can be provided to all the clients. The main motive is to provide the clients the precise and high-quality data across the world among the entire platform they use. They acquire major markets such as in New York, San Francisco, and Espoo.

Verto Analytics began 3 years ago by a team having a lot of experience in media measurement industry. A complete portfolio is provided covering all the hardware systems across the platforms. It enables the clients to use media technology from a single source. The entire executive team is based in New York City. It includes all the metrics like the length of sessions the consumer spends, the total time spent, demographics and in –APP actions.

Audience measurement solution and how it helps the consumers

The audience measurement application provides the application and the game developers with the audience data across key systems and other devices. The measurement of data can be done from all the applications whether from Google or any other trusted site. The measurement can also be done from all small scale publishers. It also includes deep engagement into metrics. The data can be easily accessed either through PC’S smart phones or tablets.

Verto Analytics

Clients can use this tool to generate several reports like retention, analysis, click-stream analysis, funnel analysis, acquiring of the audiences and target customers across the world. The download figures have primarily been used to measure the application success but they merely y tell a small part. Instead of figures, the actual actionable data used by the operators is very much required in order to measure the success of the in-app usage on a monthly basis. This is very imperative to the development of the business. It is also needed to make data-based decisions and acquiring of users which are pivotal in the development of future applications.

  1. Data collected from the verto application reveals a lot of facts and information like:
  2. Google and facebook have the highest number of consumers.
  3. Us consumers spent 10 billion hours accessing all the applications on their mobile devices, in the year 2015.
  4. Almost 650 mobile apps have 1 million of users each month.
  5. Mobile users have a set of 25 different type of applications where almost 32 apps are accessed through smart phone and rest of 13 apps are accessed through tablet.
  6. Average time spent on the application per day is about 2 hours which includes 10 minutes of device overlap.

The application not only understands the audience demographic but also reveals the actions and what they do after downloading a particular application. It also includes metric distribution and their reach. It provides accurate and trustable metrics related to content consumption. It facilitates a great deal of information to the publishers, product developers and advertisers who need daily and routine data in order to track the activities of their competitors. Apart from providing accurate benchmarks, it also helps in determine market sizing and saturation.

Joshua Anderson
Written By
Joshua Anderson

Joshua is a writer at MobileAppDaily and also works as a reporter for the team to keep our readers up to date. He is breaking the mobile app technology news for MobileAppDialy since 2016 and has more than 4 years of experience as a tech blogger.

Top Companies

InMobi
Singapore
Dot Com Infoway
New York, USA
M&C Saatchi Mobile
New York City, USA
Techmagnate
New Delhi, India
Fetch
London, UK
View full report

Latest Articles

Join our global community 135K Followers
Mobile App

Detroit Lions Adds Wayfinding Feature To Their App That Helps Fans To Spot Their Seats

Ariana Johnson 4 min read  

Preparing for the Detroit Lions game? Looking at your ticket to understand where you need to navigate for the seat? Then hold your horses your favorite, NFL team wants to help you in navigating to your seat at Ford Field. Detroit Lions has added a navigation feature to their mobile app that will gui

Mobile App

Why Standardized Approach was a Better Option for Changing the LinkedIn Mobile App

James Lawson 4 min read  

LinkedIn just like any other social media platform deals with massive amount of data. But, this huge database exactly caused it a problem, when the career website and professional network decided to attempt a redesigning the LinkedIn app for its social media platform.  The main problem was to e

Mobile App

K-Pop Video Sharing App Amazer Secures $1.3M In Funding

Vikram Khajuria 4 min read  

There’s some good news for the Korean pop music fans. Amazer, a K-pop video-sharing app has got the funding of $1.3 million in Series A funding. Amazer has secured the funding from the BTC Investment, an affiliate of South Korean cryptocurrency exchange Bithumb, and ICB.As stated by Deal S

Mobile App

Uber Added Tipping Option To Let the Customer Give Some Extra To The Driver

James Lawson 4 min read  

The  carpooling giant Uber seems to make some change in its app and the services in the coming time. The company started with the tipping options for the riders. Have you ever tipped your driver after the ride , when you feel like giving some extra for his well behave and excellent driving. Now