Make your mobile app more secure and managed with the best mobile app backend.
Online advertising through mobile apps has become increasingly popular among businesses. As per Statista reports, the revenue generated by mobile apps will reach $189 billion by 2020. Most of this revenue will be generated through in-app advertising as well as app sales on app stores like Apple's App Store, Google Play, Windows Phone Store and BlackBerry App World.
With this increasing use of mobile apps, business owners are channeling a significant investment of resources to mobile back end management. Does your business app use features like usage analytics, extended security, communication between users, push notification, and advertisement handling?
You need a backend to manage data storage, security, and business logic. One of the critical aspects of mobile app backend management is how and where to host it.
Let’s discover the suitable answers -
Single server mobile app backend hosting is the easiest setup for businesses that don’t expect to scale quickly. If the single server is set right, hosted by a reliable server and backed up regularly, this is a great and cost-effective approach to mobile app backend hosting. As reported by HostInspection, the only disadvantage of single server hosting is that if one server your app is relying on fails then you experience massive functionality failures that can cause inconvenience to users and potentially affect your business reputation.
There are hosting servers that provide you with easy ways to scale your server as the number of users increases. Examples are DigitalOcean and IBM SoftLayer. For such servers, it is important to ensure that the server instance has fast network connectivity, guaranteed resources, and good tools for load management.
For businesses that target customers across continents, the location of the mobile app backend influences the overall app experience. It affects network throughput and network latency between the client and the server. There are different other considerations to involve in regional regulations on data residence. For instance, businesses operating within the EU must host their app backend within the EU if there is any personal data on the app’s backend.
Choose a hosting solution that provides great latency across regions. Make sure to ping test any hosting provider from different locations to be sure of acceptable network performance before purchasing the solution.
Does your app rely on many downloadable assets such as pictures, videos, fonts, etc.?
Consider using a content delivery network (CDN).
MBaaS is one of the easiest options for hosting your mobile app’s backend. It allows app developers to quickly build solutions that take advantage of the latest features on mobile devices.
MBaaS providers utilize the as-a-service model where you consume the service as the provider to manage your back end. The benefits of MBaaS include:
If you choose the MBaaS option, you need to adhere to the following checklist:
Mobile app backend hosting providers vary significantly when it comes to their offerings. You can find great differences in the internal network latency of two leading cloud providers. If your business app is not expected to gain thousands of users in the immediate future, go with the MBaaS option or single server set up. MBaaS works perfectly when time-to-market is the top priority.
If you have queries regarding mobile apps, turning to MobileAppDaily will give you better and promising facts.
Aparna is a growth specialist with handsful knowledge in business development. She values marketing as key a driver for sales, keeping up with the latest in the Mobile App industry. Her getting things done attitude makes her a magnet for the trickiest of tasks. In free times, which are few and far between, you can catch up with her at a game of Fussball.
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