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Date: April 04, 2024

Snap Kit offers access to third-party apps into Snapchat

Snapchat has unveiled a new set of tools that will allow the developers to integrate their apps into Snapchat. The multimedia messaging app company has named it as Snap Kit. The rumors of something for developers were already high from the last couple of months and with the announcement of Snap Kit, Snapchat has rightly tapped the opportunity.

Snapchat said in a blog post,”Today we’re introducing Snap Kit to help developers build products powered by some of the best parts of Snapchat. Snap Kit brings the experiences you love on Snapchat into some of your favorite apps, without compromising your private account data.”

The new features in the kit include Story, Login, Creative, and Bitmoji. These features will further enable users to use elements from SnapChat like camera and avatars. Also, it will let the brands to advertise their particular labels to Snapchat through their respective apps.

• Creative Kit: It will help developers to integrate their own stickers, Filters, links, and other highlights like high scores and workout stats right into the Snapchat camera, so you can add your personal touch and share it with friends.

• Login Kit: It lets you unlock new features on Snapchat and other apps, or you can also use your Snapchat account as a quick, secondary way to log in.

• Bitmoji Kit: It lets your conversations come alive with Bitmoji stickers when messaging on other apps.

• Story Kit: This enables developers to filter and embeds publicly shared Snapchat Stories into their own apps and services.

With the Snap kit, Snapchat is focusing more on integrating e-commerce platform on its app. As recently, Snapchat was testing shoppable ads with SeatGeek, through which it sells sports tickets. As of now, Pandora, Giphy, Tinder, Patreon, and Eventbrite has connected with the Snap kit.

The Snap kit may take some time to get settled with the users because presently, there are other preferred platforms available in the market. The announcement has come just days after the launch of Shopping Tags features by Instagram. The new Instagram features let the user shop directly from the Stories section.

Snap Kit’s most significant selling point is privacy. It will also limit the access to personal data or activity tracking. Jacob Andreou, Snap vice president of product, also highlighted the companies initiative that aims at privacy as a priority. Jacob told AFP, “We did not want to lower privacy expectations."

The emphasis on the privacy is due to the Facebook’s data leak scandal, in which, Cambridge Analytica compromised the personal details of over 87 million people. The leak was done through a simple looking game quiz that asked Facebook users’ to take part in it and collected information about their family and friends.

After its release in September 2011, the social media app was widely appreciated and was extensively used by teens to share their videos and photos. The likes of Instagram and Facebook later cloned the Stories feature of Snapchat. Though the last year’s app makeover earned it a lot of criticism by the users’ and it led to even some revenue loss too.

By Arpit Dubey

Arpit is a dreamer, wanderer, and a tech nerd who loves to jot down tech musings and updates. With a logician mind, he is always chasing sunrises and tech advancements while secretly preparing for the robot uprising.