mobile App marketing

Reasons Why Small Businesses Should Invest In Mobile Apps

The mobile apps is one of the best bets for small businesses to grow big

Invest In Mobile Apps

Having a well-developed and properly optimized business website alone is no longer enough to meet your digital marketing goals because online activities continue to move to mobile due to increased use of smartphones designed with latest features.

A business mobile app that improves interaction with customers and presents business products/services in front of customers can be a great way to grow a small business or agency effectively. In simple words, mobile apps for small businesses are known as one of the vital marketing tools not only to promote products but to provide customers with great user experience and customer services.

Reasons For Small Businesses To Invest in Mobile Apps

Unlike other marketing tools and techniques, a mobile app will remain in front of customers’ eye whenever they turn the mobile screen on. Have a glance on following reasons why small businesses should invest in mobile apps to streamline their business operations as well as to get customer services better.

Small Businesses To Invest in Mobile Apps

1. Direct Marketing Channel

A mobile app developed for your small business can create a direct marketing channel for you to provide information and details that you want. Not only product details and special offers but you can provide your customers with many other things such as your business info, price details, booking form and process, users account, message history and many more at their fingertips.

For example, if you want to generate automatic condition based maintenance alerts and reminders for your clients’ assets and tools, a mobile app will aid you a lot in this whole process by generating alerts and reminders in real time.

2. Provide Value to Your Customers

The mobile app lets your customers or clients collect their rewards and prizes on their mobile devices rather than using point-collection cards. By doing so, you will be able to provide your customers' value, which will bring more app downloads and returning customers on your way.

Having a mobile app can also help you create digital loyalty programs not only to boost your sales but to provide your customers with relief in a digital manner.

3. Brand Recognition

Enhanced brand recognition is one of the reasons why small businesses should invest in mobile apps. Having a mobile application for your small business can contribute a lot to your brand awareness as its icon (your brand/logo) will remain on the screens of your customers that will help them remember your brand among your competitors.

An app allows you to validate that why they should trust you by showing everything they want to know instead of telling what your brand stands for. The more your customers trust you, more they will purchase form you to boost your revenues.

4. Enhanced Customer Engagement

Customers always need a quick and easy way to reach your whether you are selling products or providing services and nothing can be better than a mobile app to let them engage with your business greatly. As you can add help desk feature or instant message option in your app, it can make a huge difference in the way you communicate with your customers.

There will be no more need to visit the website to get more details or interact with the business when they will have mobile app installed in their mobile devices to interact with the business quickly and more effectively. In-app messages and push notifications can also help you improve customer engagement with your brand or business.

5. Stand Out from the Competition

As there are fewer small businesses that are using mobile apps to grab the attention of mobile customers and to provide essential details at their fingertips, you can take a big jump to stand out from the competition by investing in reliable mobile app development services.

For instance, a customer/client will definitely prefer your maintenance management services if you are using a mobile integrated cmms program to provide reliable and affordable services by using latest tech solutions. Try to be the very first agency in the market to offer a mobile app to your customers and be ready to experience an amazing boost in sales and revenues.

6. Increased Revenues

Valued customers, improved customer satisfaction and enhanced customer engagement are some key elements that can incredibly boost your sales and profits. According to the experts, more than 70 % of purchasing decisions are made by customers on the basis of how they are being treated by the company or brand during the buying process.

When you offer your customers a mobile app to interact effectively and to place orders quickly without facing the barriers of time and location, they will never bounce away to shop from your competitors and will definitely refer more customers to increase your overall revenues.

Also read: A complete guide to building a mobile app for small business

In Conclusion

So, these are the reasons why a small business should invest in the mobile app. Apart from helping the businesses in productivity and revenue, the mobile apps allow you to wrap up those boundaries also which might be earlier missing from the company’s vision.

For more inputs on fueling the small business setups, you can comment below and let us know your query. We will be more than happy to help you.

Arpit <span> Business Development Head </span>
Written By
Arpit Business Development Head

He is responsible for marketing programs, brand management, and corporate sponsorships. He thrives on challenges, particularly those that expand the company’s reach. Next to work, Shadow, his dog, immensely contributes to his happiness.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
mobile App marketing

Netflix vs Hulu vs Amazon Prime: War of the Streaming Apps

4 min read  

We are lucky to live in an era where the entertainment industry is at its peak. With so many streaming platforms existing in the market, not only quality standards but prices are also competitive. Ultimately, the audience is enjoying the benefits of the competition between streaming apps in terms of

mobile App marketing

7 Advantages Of Mobile Apps For Your Business in 2021

4 min read  

I don’t think I need a mobile app; after all, my business is not a big brand. Do I need a mobile app, if I already have a website? Why should anyone spend time and money in developing it? Just hold on for a minute, if these thoughts are running in your mind. If you don’t ha

mobile App marketing

Top 8 Channels to Target for Mobile App Acquisitions [2020]

4 min read  

Any business becomes successful only when it has a strong and large customer base. The amount of customers depends on the type of your business and whether or not it fulfills their needs. In today’s time, when smartphones are the need of every individual, having your application on those phone

mobile App marketing

Best Shopify Dropshipping Apps To Try In 2021

4 min read  

Running a business implies making your own items without any preparation, spending loads of upfront cash, and taking care of everything from delivery to bundling and client support.That has changed a lot over the years, and a standout amongst the most well-known patterns is called dropshipping.

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.