News

User-Friendly App Is The Key For Maximum User Retention

Keep more focus on making your app user friendly

User-Friendly App

The mobile app market is getting more intense every day with the addition of hundreds of apps to the app stores. With the introduction of new technologies such as AR and VR, app business is growing at double pace. However, in developing an app that stands out of the crowd and users get addicted to it requires extra efforts on basic factors of the app.

App Annie, the app market data and insight company released a survey report that states that user-friendly apps have the maximum retention of the users. The company carried out a survey by asking what helps in attaining the maximum user retention considering the to mobile app factors. Among all the top factors that drive the user retention, user-friendly experience voted by 59% of the people as the key feature.

Research Graph

35% selected ‘value-added features’ as the prime factor and the reason for users visiting again to the app. The third place is acquired by the ‘Targeted relevant content’ with 29 %, however, the user-friendly experience is almost double than the ranked 2 and 3 factors. The ‘network effect’ and ‘personalized communication with the users’ scorer worst in the survey with 15% and 17%  respectively after 7% said they have no idea.

Research Graph

“Developers will want to balance creating the best possible in-app experience with using these other factors as ways to cement or incrementally improve retention. Given that it’s less costly and more effective to retain an existing user than to acquire a new one, this is an area worth investing in” App Annie reported.

In a report that the company released on 26th of September said that it surveyed over 800 app marketers to know what will be the app market budget in future. App Annie reported that out of 800 marketers 63% believe app market budget will increase in general. Where 23%  said that the app market budget will ‘increase a lot’. On the other hand, only 5% of the marketers shared that their app market budget will decrease in the coming time.

Manish
Written By
Manish

With a mixture of literature, cinema, and photography, Manish is mostly traveling. When he is not, he is probably writing another tech news for you!

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
News

5 Secret WhatsApp Feature You Probably Didn't Know About

4 min read  

WhatsApp caters to a billion users worldwide. The bad news? Your parents can have a sneak peek at what you are up to. And, the good news? You can absolutely stop them from spying you, of course, with the hidden tips and the tricks that the messaging service offers but you probably do not know about.

News

Google's 20th Birthday: Take Tour of its 1998 Garage Office

2 min read  

Google is finally 20 years old, and the company celebrated its birthday with a number of surprises. Larry Page and Sergey Brin founded Google on 4th September 1998, but the company celebrates its birthday on 27th September every year.Today, the company is celebrating the 20th Birthday of Google

News

Global Tablet Sales Are Falling

4 min read  

The global tablet market is rapidly shrinking. Tablet sales have been declining since 2012, according to news reports. Between 2012 and 2017, tablet sales have steadily declined continuously for ten quarters. Is it the Doom for Tablets? Sales dropped a whopping 8.5 percent between

News

China’s Tencent Music Raises Nearly $1.1B in U.S. IPO

2 min read  

China-based music streaming giant, Tencent Music raises $1.1 billion in its U.S. Initial Public Offering(IPO) after evaluating its shares at the bottom of the marketed-range.Tencent Music, also the wing of gaming giant Tencent Holdings Ltd, priced its American Depositary Receipts(ADRs) at $13 pe

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.