technology

Apple Brings Pay-Per-Install Ad Option Under

Now, small developers just have to pay for every install of their app

Apple Search Ads

Today, Apple added one more option for the developers to make sure that their apps are reaching the maximum number of users. The company introduces pay-per-install ads for the developers under its advertising product Search Ads Basic. Now, the developers have this ‘basic ad’ deal that will help them to boost up their app installs. Apple also updated the name of its ad product and changed it to the ‘Search Ads Advanced’.

Last, year, Apple made a huge change in-app promotion methods by adding Ads in the App store. Since then the developers have been using this method to increase their app installs by getting more and more organic search. The aim of the ads in the App store is to help the developers in finding potential users for their apps. By paying to Apple for improving the position in search results, the companies or developers garner more installs and hits. Apple uses information like user’s install history, gender, location, and preferences to optimize the app store for them.

Apple Search Ads

Whenever a user enters something in the App store there are some results popping up at the top suggested to the user for installation. The developers pay for getting their apps into this result which increases the probability of their app gets installed by the user. Apple, Search Ads Advanced lets the users acquire the top position in the App Store search results. With this new edition of Search Ads Basic, developers now have the freedom to pay per install instead of paying for just getting clicks. The new search boosting option is ideal for the small developers or companies seeking out an opportunity for their app to get noticed. The parameters that developers have to mention are the app they want to advertise, the budget for the ads, and the amount they are looking to pay per install. For now, the top-end amount asked by the apple for ‘ basic’ is $5000, which shows that the plan is especially for smaller companies.

Paying the iPhone maker for app promotion won't only give the developers increased the number of installs but also a better rank in the App Store. As the app starts getting downloaded from the direct search in the App Store, it will move higher on the Top charts on iTunes. Apple considers the search downloads as the “high quality” downloads and its algorithm rewards it with better ranking.

These ad campaigns have helped the developers since their launch to give their app a big exposer in the App Store. However, there are many third parties available, giving the app promotion and App Store optimization services for getting maximum hits on the app along with the pay-per-install thing. But, Apple holds the much higher ground among all as it has direct access to all the relevant data of the App Store, needed to place the ads.

For now, the Search Ads Basic facility is available only to the developers in the US  and expected to release globally by next year. Recently Apple expanded the Search Ads service to the U.K., Australia, Canada, New Zealand, Switzerland, and Mexico.

Tanya <span>Editor In Chief</span>
Written By
Tanya Editor In Chief

She is a content marketer and has more than five years of experience in IoT, blockchain, Web, and mobile development. In all these years, she closely followed the app development, and now she writes about the existing and the upcoming mobile app technologies. Her essence is more like a ballet dancer.

Want To Hire The Best Service Provider?
MobileAppDaily will help you explore the best service providers depending on your vision, budget, project requirements and industry. Get in touch and create a list of best-suited companies for your needs.
technology

Easy To Implement Strategies To Boost Your Email Deliverability

4 min read  

How many of your emails bounced back when you sent your most recent campaign? Email is a powerful marketing channel, but only when you follow best practices will you capitalize on its potential.Your goal is to get as many emails as possible in your subscribers’ inboxes. In order to achieve

technology

Internet of Things And It's Potential In The Banking Industry

4 min read  

The Internet of Things, or IoT, has been one of the buzzwords being thrown at us internet denizens over the past few years, but very few of us would have a ready answer if they were asked just how much of an impact they expect the phenomenon to have on their day to day lives.Sure, we can all agr

technology

Artificial Intelligence Trends Everyone Should Be Watching In 2021

4 min read  

Artificial Intelligence or AI is a term that may be alien to some of us, but with its diverse applications and usage, the intelligence demonstrated by machines are fast becoming an inevitable part of our routine.From offering an exceptional conversational experience to app personalization and fr

technology

How Is Machine Learning Evolving In 2021?

4 min read  

Even common folks will agree with the statement that Artificial Intelligence or AI is the future and it has the ability to bring about a considerable degree of transformation in all industries. Artificial Intelligence can solve even the most challenging and complex problems with ease.This makes

MAD Originals
MAD Originals

Cut to the chase content that’s credible, insightful & actionable.

Get the latest mashup of the App Industry Exclusively Inboxed

  • PRODUCTS
  • SERVICES
  • BOTH
Join our expansive network, build connections and expand your brand presence.