The most valuable company in the world is now on the Instagram, Apple just created its official Instagram account @apple. The iPhone maker just realized that it's a better way to promote the iPhone and stay connected to the fans via image sharing Platform. However, the company is not using the account to showcase its products, instead it is sharing the images captured with an iPhone.
Apple is promoting the camera of the iPhone without showing the iPhone by just putting the captured images. The company is using the best way to utilize the platform as it based on the image sharing concept.
There are millions of iPhone users around the globe and more than trillions of the images are being captured every year. There must be a probability that someone in any corner of the world is taking an image or shooting the video with an iPhone right now. Apple wants to use that as a tool to promote the camera of the iPhone. By sharing the creative and innovative captured images of the iPhone users, the company is branding the camera quality.
The company first finds out some of the images captured by the iPhone users and ask them if they can share the pics on the company's Instagram account. After the permission, Apple shares the images via the post on Instagram, the company won't take any image by itself only shares the one taken by the users.
This is not the first time Apple has created an Instagram account, the company already has @applemusic with 2.2 million followers on the account. But, it is great to see that finally, the company has its own official account.
Apple is using the all the features of the platform to the fullest, especially the gallery option to share 3-4 images at once. The company is also sharing the videos consist of the images with a background music followed by the interview of the user who has taken the image. Instagram stories recently have gained too much popularity and users, so how Apple could leave it untouched, Apple is also posting the stories using the images.
Along with this, the company is also using the hashtag #shotoniPhone in the account description and below every post as well. There is no doubt Apple wants to make the hashtag go viral and users start using the hashtag everywhere. Most of the big Instagram accounts uses this technique to popular the hashtag and to resurface the favored posts.