Facebook CEO Mark Zuckerberg's Effective Mobile App Strategy

Facebook’s Strategy of Making Profits from Mobile App Strategy

social media Updated 12th September, 2017 by Ariana Johnson

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Facebook and its family of mobile apps  are dominating the screen space of users’ devices. The social networking site itself dominates the category of profit generating apps taking Facebook to a new level every single day. Additionally, the count of users for the giant social networking site has reached to around 2 billion, adding extending profit share for Facebook.

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Besides having a strong foothold in social networking landscape, Facebook CEO Mark Zuckerberg is all set to dominate the app industry as he takes the acquisition of WhatsApp for a whopping $19 billion. However, tech pundits didn’t welcome Facebook’s move of acquiring WhatsApp in the wake of the fact that the latter only generates $20 million every year.  

But, Facebook buying WhatsApp was not at all a brain-dead decision. Not only does Facebook-owned WhatsApp tops the charts of apps, it has nearly 88 million global downloads. Facebook owns 6 of the top mobile apps having an impressive download figure and the social networking giant being number 4. This shows Zuckerberg's visionary step of penetrating deep into mobile app business to generate a huge amount of profits.

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Facebook Strategy

WhatsApp is adding 1 million users per day and that is a huge number for Facebook to make the profits from. WhatsApp allows much more than message sharing and it is another profit generation point for Facebook. Additionally, the number of active users for WhatsApp is skyrocketing every single day, which is sure to add to Zuckerberg's profit making business.

Related: Facebook, Facebook Messenger and Instagram are Coming With Cross App Notification Feature

Zuckerberg is one of the few CEOs who is visionary enough to sacrifice near-term earnings to make bold long-term bets when it is about generating huge profits. His approach has worked out quite well with the acquisition of WhatsApp.

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