The environment is becoming more digitalized and every app store is kept optimizing its store functionality. With the technology evolution now users are much aware of the app functionality and privacy compliances. Many apps recently have taken strong steps in securing the user’s privacy, WhatsApp encrypted the user data to make it more secured.
Same way app stores have upgraded their certain norms for the apps in order to sustain in the app store. Apple store has consistently taken steps to make sure that every app users are safe and their personal data is secured. Latest mobile app technology news reports recently Apple found Uber is not following the App store guidelines and putting user privacy at risk.
Threat To Uber
The ride-sharing giant services have violated a prominent norm of the apple. Uber track the user even they have uninstalled the app which is not negotiable by the Apple. According to Uber, the main agenda behind this trickery is to put fraudulent activity to an end, especially in china. The drivers use the accumulated phone to book or request ride again and again with the stolen cards, to draw more money through company bonus scheme.
To stop this sharp practices Uber would take the ‘Finger Print” or use the Unique Device Identifier (UDID) to track down such deceivers. But the Apple have banned the use UDID since 2012 to respect the user’s privacy, however, Uber continues to practice it for years.
After Apple came to know about this, Apple CEO, Tim Cook called the Uber chief, Kalnick. They had a meeting at the phone headquarter, California where Cook warned the Uber chief by saying “ you are breaking some of our rules and if you don’t cease to using UDID we will abandon your app “.
Uber’s Cheat Coding
The ride company has smartly used the code not to get noticed about using the banned system. Uber engineers crafted the code which prevents the fingerprint code from everyone who opens the from Apple’s main campus, by the process known as geofencing. The other Apple employees who work elsewhere caught the code which leads to the exchange of words between leaders of the two companies.
Apple’s Wins Anyway
Uber grab few things in order to track the user by the UDID but the persistence thing is the Serial No. The serial number is the only thing they use as the identifier, it can be found out in iPhone’s settings. The serial remained constant and never change even if the whole phone is wiped out. According to reports, the recent iOS have embedded with the feature which does not allow the app to track Serial No. of the iPhone.
So the technique or scheme of Uber is not going to work now anyway.