Our daily life is almost enchained with our mobile phones for everything. From entertainment to official, confidential tasks we rely on smartphones. Organisations are targeting the customers via smartphones with the use mobile application. Whether it is our bed stand or desk our eyes keep looking the phone to feed the digital hunger. It is no longer a secret Organisation are implementing mobile strategies to their business plan for greater revenue.
Now technology has taken especially in media terms taken control all over the world. The mobile application is mandatory for a business regardless of small or large scale organisation. The startup is taking the mobile apps much more seriously as the known potential of this medium.
Here are three metrics that you should cover in order to improve the user experience of your app.(rather three 3 k’s)
Know your Audience and what to resolve
Due to the continuous evolution of technology and one-touch facilities customers expect seamless services. Maybe there is technical, graphics related air any friction in interface while using the app. This could be the reason user are abandoning your app. Today customer using the smartphones are very impatient and it is very obvious to shut the app for elementary issues.
First, you know the customers or user, what they exactly want or expect from you. Afterwards, figure out where your app is lacking or not able to cope up with user’s expectation. After understanding the users half of the problem is solves you know exactly what they want. Now you just need to think why your audience able to serve that or how can you improve it. This app improves your app’s user experience, increase engagement and finally raises the organisation’s revenue.
Know Customer’s interest or where they are spending the time most
For the success of your business, you need to be customer oriented in every aspect. You should be aware of customer interested content and where the user is interacting the most. You can take help from the app analytic tools to get the data like how many times an option or link has been clicked. You can also extract the data including session durations, time spends on the page and content they prefer. This information can be manipulated to serve the customer exactly what the want.
Via mobile application, your business is directly connected to the customer so make the most out of it. Most of the successful entrepreneurs reveal exploring the customer’s needs and requirements as their success mantra.
Know how customers interacting with your app
As all we are dealing wit is mobile applications which run on small screen. So there are certain limitations while operating a business app on a smartphone. You should know how they are interacting with your app like how many times they need to tap the button for a specific task. Are they rotate their mobile to use your app, swipe too much, on what part of the screen they need to click and is there any chance your button is responding at once. Try to take actions on the details because these things annoy the customer and lead towards app abandonment.
A simple, effortless along with user-friendly interface eases the customer.
These above points are played a very important role not only to create an awe-inspiring user interface but also helps to improve overall app performance. Almost 71% of marketers believe that mobile app marketing is the core of their business. 68% of the companies already implemented mobile app strategy in their business plan.